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The AUP prohibits impersonation of any person or entity and misrepresentation of affiliation where the conduct is intended to deceive or is likely to mislead, with this prohibition expressly applying to users on non-enterprise service plans.
This analysis describes what Synthesia's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision restricts deceptive identity representation in AI-generated content, with the scope of the prohibition differentiated by service plan tier; the explicit non-enterprise qualifier creates a tiered permission structure whose implications for enterprise plan users require evaluation against the governing agreement.
Interpretive note: The provision's explicit limitation to non-enterprise plans creates ambiguity about the scope of permissible identity representation for enterprise plan users, which requires review of the governing agreement to resolve.
Under this clause, users on non-enterprise plans are prohibited from creating content that impersonates individuals or misrepresents affiliation in ways intended or likely to deceive an audience. The provision's explicit limitation to non-enterprise plans means the scope of the restriction for enterprise plan users is governed by other provisions in the AUP or the governing agreement.
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"Impersonating any person or entity, including any employee of ours, or falsely state or otherwise misrepresent your affiliation with a person, organization or entity, where such conduct is intended to deceive or is reasonably likely to mislead the relevant audience and where such content is produced by non-enterprise Service plans.Excerpt from Synthesia's Acceptable Use Policy
REGULATORY LANDSCAPE: Impersonation and deceptive identity practices in AI-generated content engage the FTC Act's prohibition on unfair or deceptive acts and practices in the US. In the EU and UK, impersonation using AI-generated synthetic media may engage the EU AI Act's provisions on prohibited AI practices, particularly where the content is designed to manipulate individuals. Platform-level impersonation policies also interact with online safety regulations in the UK. GOVERNANCE EXPOSURE: Medium. The non-enterprise qualifier creates a tiered prohibition structure that may generate compliance uncertainty for enterprise customers seeking to understand the full scope of permissible avatar use. The provision does not specify what differentiated rules, if any, apply to enterprise plan users in the impersonation context. JURISDICTION FLAGS: EU users should assess this provision against the EU AI Act's prohibited practices provisions, which may apply to AI-generated impersonation content regardless of service plan tier. US users should be aware that impersonation in commercial contexts may independently violate state and federal laws regardless of contractual permissions. CONTRACT AND VENDOR IMPLICATIONS: Enterprise customers should request clarification from Synthesia on whether the non-enterprise qualifier implies that enterprise plans permit certain forms of simulated identity representation for training or educational purposes, or whether the governing agreement imposes equivalent restrictions across all tiers. The AUP's context carve-out for clearly labeled internal training, testing, educational, or role-play uses is relevant to this analysis. COMPLIANCE CONSIDERATIONS: Compliance teams should assess internal use cases involving avatar-based simulations, training scenarios, or role-play content to determine whether they fall within the AUP's educational and training carve-out or require enterprise plan access. Legal teams should confirm the full scope of permissible avatar identity use for their specific service plan tier.
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This provision restricts deceptive identity representation in AI-generated content, with the scope of the prohibition differentiated by service plan tier; the explicit non-enterprise qualifier creates a tiered permission structure whose implications for enterprise plan users require evaluation against the governing agreement.
Under this clause, users on non-enterprise plans are prohibited from creating content that impersonates individuals or misrepresents affiliation in ways intended or likely to deceive an audience. The provision's explicit limitation to non-enterprise plans means the scope of the restriction for enterprise plan users is governed by other provisions in the AUP or the governing agreement.
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