The AUP prohibits impersonation of any person or entity and misrepresentation of affiliation where the conduct is intended to deceive or is likely to mislead, with this prohibition expressly applying to users on non-enterprise service plans.
This analysis describes what Synthesia's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision restricts deceptive identity representation in AI-generated content, with the scope of the prohibition differentiated by service plan tier; the explicit non-enterprise qualifier creates a tiered permission structure whose implications for enterprise plan users require evaluation against the governing agreement.
Interpretive note: The provision's explicit limitation to non-enterprise plans creates ambiguity about the scope of permissible identity representation for enterprise plan users, which requires review of the governing agreement to resolve.
Under this clause, users on non-enterprise plans are prohibited from creating content that impersonates individuals or misrepresents affiliation in ways intended or likely to deceive an audience. The provision's explicit limitation to non-enterprise plans means the scope of the restriction for enterprise plan users is governed by other provisions in the AUP or the governing agreement.
Cross-platform context
See how other platforms handle Prohibition on Impersonation and Deceptive Identity Representation and similar clauses.
Compare across platforms →"Impersonating any person or entity, including any employee of ours, or falsely state or otherwise misrepresent your affiliation with a person, organization or entity, where such conduct is intended to deceive or is reasonably likely to mislead the relevant audience and where such content is produced by non-enterprise Service plans.Excerpt from Synthesia's Acceptable Use Policy
REGULATORY LANDSCAPE: Impersonation and deceptive identity practices in AI-generated content engage the FTC Act's prohibition on unfair or deceptive acts and practices in the US.
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This provision restricts deceptive identity representation in AI-generated content, with the scope of the prohibition differentiated by service plan tier; the explicit non-enterprise qualifier creates a tiered permission structure whose implications for enterprise plan users require evaluation against the governing agreement.
Under this clause, users on non-enterprise plans are prohibited from creating content that impersonates individuals or misrepresents affiliation in ways intended or likely to deceive an audience. The provision's explicit limitation to non-enterprise plans means the scope of the restriction for enterprise plan users is governed by other provisions in the AUP or the governing agreement.
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