The AUP prohibits use of Stock Avatars in television programs, news broadcasts, fundraising activities, political campaigns, or commentary on polarizing topics without written consent from Synthesia; Custom Avatar use in these contexts requires both an eligible service plan and individual consent.
This analysis describes what Synthesia's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision restricts a category of high-risk synthetic media deployment involving political, journalistic, and public interest content, and establishes a consent-gated framework that differentiates between Stock and Custom Avatar use cases across service tiers.
Interpretive note: The phrase 'topics that may be polarizing or sensitive to certain demographics' is not defined in the AUP, creating interpretive uncertainty about the scope of content subject to the consent requirement.
Under this clause, organizations using Synthesia for political communications, news production, or commentary on sensitive current events must obtain written authorization from Synthesia before deploying Stock Avatars in those contexts. Custom Avatar use for these purposes requires both plan eligibility and individual consent from the depicted person.
Cross-platform context
See how other platforms handle Stock Avatar Political and News Content Restriction and similar clauses.
Compare across platforms →"Using a Stock Avatar in a TV program, news broadcast, fundraise or political campaign, or in the dissemination of any commentary around current events, politics or topics that may be polarizing or sensitive to certain demographics, absent written consent from Synthesia - in the case of a Custom Avatar, you may do so only on certain Services plans and with appropriate consent from the individual.Excerpt from Synthesia's Acceptable Use Policy
REGULATORY LANDSCAPE: This provision engages election integrity and campaign finance regulations in the US, EU, and UK, where the use of AI-generated synthetic media in political advertising is subject to increasing regulatory scrutiny.
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This provision restricts a category of high-risk synthetic media deployment involving political, journalistic, and public interest content, and establishes a consent-gated framework that differentiates between Stock and Custom Avatar use cases across service tiers.
Under this clause, organizations using Synthesia for political communications, news production, or commentary on sensitive current events must obtain written authorization from Synthesia before deploying Stock Avatars in those contexts. Custom Avatar use for these purposes requires both plan eligibility and individual consent from the depicted person.
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