The AUP prohibits users from removing, disabling, or deactivating watermarks or any other provenance mechanisms embedded in content produced through the Services that indicate AI-generated origin.
This analysis describes what Synthesia's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a contractual obligation to preserve AI content provenance mechanisms, which aligns with emerging regulatory requirements under the EU AI Act and voluntary industry frameworks requiring disclosure of AI-generated synthetic media.
Under this clause, users are contractually prohibited from stripping or disabling any watermarks or technical signals embedded in Synthesia-generated content that identify it as AI-produced. This restriction applies to all post-production handling of platform outputs.
Cross-platform context
See how other platforms handle Watermark and Provenance Mechanism Removal Prohibition and similar clauses.
Compare across platforms →"Removing, deactivating or disabling any 'watermarks' or other mechanisms of the Services that are designed to help validate provenance or differentiate between human-generated and AI-generated content.Excerpt from Synthesia's Acceptable Use Policy
REGULATORY LANDSCAPE: This provision directly engages the EU AI Act, which includes requirements for transparency and labeling of AI-generated synthetic media, particularly deepfakes and AI-generated video content.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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This provision establishes a contractual obligation to preserve AI content provenance mechanisms, which aligns with emerging regulatory requirements under the EU AI Act and voluntary industry frameworks requiring disclosure of AI-generated synthetic media.
Under this clause, users are contractually prohibited from stripping or disabling any watermarks or technical signals embedded in Synthesia-generated content that identify it as AI-produced. This restriction applies to all post-production handling of platform outputs.
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