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The AUP prohibits users from removing, disabling, or deactivating watermarks or any other provenance mechanisms embedded in content produced through the Services that indicate AI-generated origin.
This analysis describes what Synthesia's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a contractual obligation to preserve AI content provenance mechanisms, which aligns with emerging regulatory requirements under the EU AI Act and voluntary industry frameworks requiring disclosure of AI-generated synthetic media.
Under this clause, users are contractually prohibited from stripping or disabling any watermarks or technical signals embedded in Synthesia-generated content that identify it as AI-produced. This restriction applies to all post-production handling of platform outputs.
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"Removing, deactivating or disabling any 'watermarks' or other mechanisms of the Services that are designed to help validate provenance or differentiate between human-generated and AI-generated content.Excerpt from Synthesia's Acceptable Use Policy
REGULATORY LANDSCAPE: This provision directly engages the EU AI Act, which includes requirements for transparency and labeling of AI-generated synthetic media, particularly deepfakes and AI-generated video content. The FTC's ongoing focus on deceptive AI-generated content and endorsement disclosure also makes this provision relevant in the US context. UK regulatory guidance from Ofcom on synthetic media and online safety frameworks may apply to UK-based users. GOVERNANCE EXPOSURE: Medium. Failure to maintain watermarks in distributed AI-generated content may expose users to regulatory liability under the EU AI Act independently of the contractual violation. Compliance teams should assess whether internal content processing workflows, including video editing, compression, or transcoding, inadvertently remove embedded provenance signals. JURISDICTION FLAGS: EU organizations distributing AI-generated video content to public audiences face heightened exposure given the EU AI Act's transparency requirements for synthetic media. US organizations should monitor FTC guidance on AI-generated content disclosure, particularly in advertising and political communications contexts. CONTRACT AND VENDOR IMPLICATIONS: Enterprise customers using Synthesia outputs in downstream content production pipelines should confirm with their technical teams whether any standard post-production processes, such as video format conversion or platform-specific encoding, affect embedded provenance signals. The AUP places the obligation to preserve watermarks on the user, not on downstream platforms. COMPLIANCE CONSIDERATIONS: Content production and compliance teams should document the chain of custody for Synthesia-generated video assets to confirm that provenance signals are preserved through all editing, distribution, and republication steps. Organizations subject to the EU AI Act should assess whether Synthesia's watermarking mechanisms satisfy applicable transparency and labeling obligations under that framework.
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This provision establishes a contractual obligation to preserve AI content provenance mechanisms, which aligns with emerging regulatory requirements under the EU AI Act and voluntary industry frameworks requiring disclosure of AI-generated synthetic media.
Under this clause, users are contractually prohibited from stripping or disabling any watermarks or technical signals embedded in Synthesia-generated content that identify it as AI-produced. This restriction applies to all post-production handling of platform outputs.
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