Users are prohibited from using Stock Avatars in paid, promoted, or boosted social media advertising without written consent from Synthesia; Custom Avatar use in such advertising requires consent from the depicted individual.
This analysis describes what Synthesia's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a consent-gated permission structure for commercial advertising use of avatar content, requiring affirmative written authorization from Synthesia for Stock Avatars and individual consent for Custom Avatars before paid distribution.
Under this clause, business users running paid social media campaigns must obtain written consent from Synthesia prior to incorporating Stock Avatars, adding a contractual authorization step to advertising production workflows. Custom Avatar use in paid advertising requires separate consent from the individual depicted.
Cross-platform context
See how other platforms handle Stock Avatar Paid Advertising Consent Requirement and similar clauses.
Compare across platforms →"Incorporating a Stock Avatar in content for "promoted", "boosted", or "paid" advertising on any social media platform or similar media, absent written express consent from Synthesia - in the case of a Custom Avatar, you may do so only with appropriate consent from the individual.Excerpt from Synthesia's Acceptable Use Policy
REGULATORY LANDSCAPE: This provision engages right-of-publicity laws applicable in various US states, including California Civil Code Section 3344, which requires consent for commercial use of a person's likeness.
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This provision establishes a consent-gated permission structure for commercial advertising use of avatar content, requiring affirmative written authorization from Synthesia for Stock Avatars and individual consent for Custom Avatars before paid distribution.
Under this clause, business users running paid social media campaigns must obtain written consent from Synthesia prior to incorporating Stock Avatars, adding a contractual authorization step to advertising production workflows. Custom Avatar use in paid advertising requires separate consent from the individual depicted.
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