Provision record
Supabase · Supabase Privacy Policy · View original document ↗

Cookie and Tracking Technology Use for Advertising

Medium severity Medium confidence Explicit document language Common · 290 of 352 platforms
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Document Record

What it is

Supabase uses tracking tools including cookies to measure ad performance and deliver personalized advertisements, and California residents can manage their tracking preferences through the Privacy Settings on the site.

ⓘ

This analysis describes what Supabase's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Tracking for personalized advertising means that your browsing behavior on and potentially off the Supabase site may be used to target you with ads, which is a broader use than many developer-focused platform users would expect.

⚠

Interpretive note: The policy references a Privacy Settings control but does not describe its technical scope, consent granularity, or whether it supports Global Privacy Control signals, making compliance completeness difficult to assess.

Recent Activity

This document changed recently

Medium May 15, 2026

The updated policy discloses that Supabase may use business contact information, including email domains, to identify organizations for sales and marketing outreach. The policy now explicitly states that personal information will be shared with Customer.io, a marketing communications service provider. For marketing communications, the policy relies on user consent for three purposes: sending marketing messages, using approximate location information to determine relevant communications, and combining personal information from different sources for relevance determination. These three consents operate independently, meaning you can grant or withdraw any of them without affecting the others. You can manage these marketing-related consents separately through the consent mechanisms available in your account or in response to marketing communications.

View change record →

Consumer impact (what this means for users)

Supabase uses cookies and tracking technologies that may share your behavioral data with third-party advertising vendors for personalized ad delivery. You can adjust these preferences through the Privacy Settings button on the Supabase website.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Click the Privacy Settings button on the Supabase website to manage your cookie and tracking preferences. Select your preferences for advertising and analytics cookies and save your settings.

How other platforms handle this

Tinder Medium

If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.

Skillshare Medium

When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.

Square Medium

to object to profiling activities based on our own legitimate interests

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
California - Your California Privacy Rights: If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of personal information to third parties for their direct marketing purposes during the immediately preceding calendar year. We may use tracking tools to measure the performance of our advertising campaigns and help deliver personalized ads. You can manage your preferences in the Privacy Settings.

Excerpt from Supabase's Privacy Policy

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

REGULATORY LANDSCAPE: This provision engages CCPA (particularly CCPA's definition of 'sale' and 'sharing' of personal information as amended by CPRA, which covers cross-context behavioral advertising), the EU ePrivacy Directive and GDPR (which together require informed …

Insight

Unlock the full institutional analysis

Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →
  • State Attorney General
    State AGs in California, New York, Texas, and other states can investigate violations of state consumer protection and privacy laws, including CCPA (California), SHIELD Act (New York), and equivalents.
    Who can file: Residents of states with comprehensive privacy laws — primarily California, Virginia, Colorado, Connecticut, and Utah
    What you need: Evidence of the violation, explanation of how your state rights were affected, and your account or contact information with the company
    What to expect: Outcomes vary by state. May result in investigation, enforcement action, or requirement for the company to change practices. No direct individual compensation in most cases.

    Search "[your state] attorney general consumer complaint" to find your state's direct complaint form

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Supabase Privacy Policy
Entity
Supabase
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 9, 2026
Record ID
CA-P-007514
Document ID
CA-D-00682
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
f1a49aae86810e7c5548ada85acdb8400089cd24a1df5a0605a27356562e87dc
Analysis generated
May 7, 2026 08:09 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Supabase
Document: Supabase Privacy Policy
Record ID: CA-P-007514
Captured: 2026-05-07 08:09:11 UTC
SHA-256: f1a49aae86810e7c…
URL: https://conductatlas.com/platform/supabase/supabase-privacy-policy/provision/CA-P-007514/cookie-and-tracking-technology-use-for-advertising/
Accessed: Sept. 26, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Supabase's Cookie and Tracking Technology Use for Advertising clause do?

Tracking for personalized advertising means that your browsing behavior on and potentially off the Supabase site may be used to target you with ads, which is a broader use than many developer-focused platform users would expect.

How does this clause affect you?

Supabase uses cookies and tracking technologies that may share your behavioral data with third-party advertising vendors for personalized ad delivery. You can adjust these preferences through the Privacy Settings button on the Supabase website.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.

Is ConductAtlas affiliated with Supabase?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Supabase.