Substack · Substack Privacy Policy · View original document ↗

Cookie and Tracking Data Collection

Medium severity Medium confidence Explicitdocumentlanguage Unique · 0 of 325 platforms
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Recent governance activity Substack recorded 6 documented changes in the last 30 days.
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Document Record

What it is

Substack uses cookies to track your use of its website, and if another user syncs their contacts, your email address or phone number may be collected and stored as an encrypted value.

This analysis describes what Substack's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The provision establishes data collection mechanisms across multiple sources—contact syncing and cookie-based tracking—and specifies the storage format (hashed values) for address book data, defining the scope of permissible information gathering.

Interpretive note: The full cookies section is referenced but not reproduced in the provided document text, meaning the complete scope of tracking practices cannot be fully assessed from this provision alone.

Recent Activity

This document changed recently

Medium May 5, 2026

Substack now discloses that it shares account identifiers, such as email addresses and usernames, with trusted industry child safety organizations to detect and prevent online child sexual exploitation and abuse. The policy also establishes that Substack will respond to privacy rights requests within one month, or up to three months for complex requests, providing more certainty about response timelines. Additionally, the policy clarifies that direct message recipients may retain messages even if you request deletion or delete your account, which is now explicitly stated rather than implied.

View change record →
Medium Apr 19, 2026

The updated policy no longer commits to responding to privacy rights requests within one month or within three months for complex requests. This removes a procedural timeline that previously bound Substack's response obligations. Additionally, the explicit disclosure that Substack shares account identifiers with child safety consortia to detect online child sexual exploitation has been removed from the policy, though the practice itself is not stated to have ended. The direct message retention language is now framed more directly: recipients may retain messages even if you request deletion or close your account.

View change record →

Consumer impact (what this means for users)

Non-users' email addresses and phone numbers may be collected without their direct interaction with Substack if an existing user syncs their address book, a practice with implications for individuals who have not consented to Substack data collection.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Delete Your Data
    If you believe your contact information has been collected through Substack's address book syncing feature, email privacy@substackinc.com to request information about and deletion of any data held about you.

How other platforms handle this

Roblox Medium

Your use of the Services is also governed by our Privacy Policy, which is incorporated into these Terms by reference. By using the Services, you consent to the data collection and use practices described in the Privacy Policy. Roblox collects information you provide directly, information collected a...

Best Buy Medium

We collect information about you in a variety of ways depending on how you interact with us and our products and services. This includes information you provide directly, information we collect automatically when you use our services, and information we receive from third parties. We may collect ide...

Tabnine Medium

Tabnine may collect and use technical data and related information, including but not limited to technical information about your device, system and application software, and usage data regarding your use of the Services (including code completion statistics and plugin interaction data), to facilita...

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▸ View Original Clause Language DOCUMENT RECORD
"
We may also collect information about you when one of our users syncs their address book information with our app for contact syncing purposes. This information collection is strictly limited to email addresses and phone numbers, and any information collected in this manner is securely stored only as hashed values. Finally, we also collect information on the use of our website via Cookies. Please view the section "Cookies" below for more information.

— Excerpt from Substack's Substack Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

REGULATORY LANDSCAPE: The collection of non-user contact information through address book syncing engages GDPR and ePrivacy Directive obligations, as the individuals whose data is collected have not directly consented to Substack processing their personal data. Under GDPR, Substack would need a valid legal basis for this processing, and Article 14 requires informing data subjects whose data is obtained from sources other than the data subject themselves. The FTC has taken enforcement action against platforms that collected non-user contact data without adequate disclosure. The ePrivacy Directive's cookie consent requirements are relevant to cookie-based tracking. GOVERNANCE EXPOSURE: Medium. The address book syncing practice affects individuals who are not Substack users and have not agreed to its privacy policy, which creates a third-party data subject exposure. While the policy states data is stored only as hashed values, the collection itself may require a documented legal basis under GDPR. Cookie consent compliance varies by jurisdiction and the adequacy of consent mechanisms should be verified. JURISDICTION FLAGS: EU and UK users and non-users have specific rights under GDPR and the ePrivacy Directive regarding cookie consent and third-party data collection. California non-users whose data is collected through contact syncing may have CCPA rights regarding data collected about them. The Illinois Biometric Information Privacy Act (BIPA) is not directly implicated here as the data is limited to email and phone, but state AG offices in various jurisdictions may scrutinize non-user data collection. CONTRACT AND VENDOR IMPLICATIONS: The policy's reference to the separate Cookies section (which is not fully reproduced in this document) means a complete compliance assessment requires review of that section as well. Cookie audit tools and consent management platform adequacy should be assessed for EU and UK compliance. COMPLIANCE CONSIDERATIONS: A GDPR Article 14 disclosure mechanism for non-user data subjects whose contact information is collected through address book syncing should be evaluated. Cookie consent mechanisms should be audited for compliance with applicable ePrivacy and GDPR requirements. The hashing of contact data should be documented as a privacy-enhancing technical measure.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has authority over unfair or deceptive practices, including the collection of personal data from individuals who have not directly interacted with a company or agreed to its terms.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
UK GDPR
United Kingdom
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Substack Privacy Policy
Entity
Substack
Document last updated
May 5, 2026
Tracking information
First tracked
May 11, 2026
Last verified
May 11, 2026
Record ID
CA-P-010315
Document ID
CA-D-00178
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
69d115f06fc1e4f75cab0566ca01b279d70be9b2c99c4c197c67a2922d1622b7
Analysis generated
May 11, 2026 04:34 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Substack
Document: Substack Privacy Policy
Record ID: CA-P-010315
Captured: 2026-05-11 04:34:06 UTC
SHA-256: 69d115f06fc1e4f7…
URL: https://conductatlas.com/platform/substack/substack-privacy-policy/cookie-and-tracking-data-collection/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Substack's Cookie and Tracking Data Collection clause do?

The provision establishes data collection mechanisms across multiple sources—contact syncing and cookie-based tracking—and specifies the storage format (hashed values) for address book data, defining the scope of permissible information gathering.

How does this clause affect you?

Non-users' email addresses and phone numbers may be collected without their direct interaction with Substack if an existing user syncs their address book, a practice with implications for individuals who have not consented to Substack data collection.

Is ConductAtlas affiliated with Substack?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Substack.