Strava can take your workout data, strip out your name, and sell or license it to cities, researchers, or other commercial partners through its Metro program, and this right continues even after you delete your account.
This analysis describes what Strava's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The commercial use of de-identified fitness and location data is disclosed and acknowledged as continuing even after account deletion, which means data derived from your activities may remain in commercial use after you leave the platform.
Interpretive note: Whether aggregated workout and location data meets the legal standard of anonymization under GDPR or de-identification under CCPA is not addressed in the document and depends on the technical methodology applied, which is not disclosed in these terms.
Your aggregated and de-identified workout data, including location and activity patterns, can be commercialized by Strava through Metro and research programs without paying you, and this right persists after account closure.
How other platforms handle this
we may share data between our affiliates for the safety and security of our users and may take necessary actions if we believe you have violated these Terms, including banning you from our Services and/or our affiliates' services...
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
Each payment processor uses and processes your complete payment information in accordance with its applicable privacy policy (Stripe and PayPal).
"You agree that Strava may use, without compensation to you, any de-identified data created from your use of the Services, including in Strava's Metro and other research or commercial activities, and you agree that this right is not limited by the deletion or termination of your account.Excerpt from Strava's Terms of Service
(1) REGULATORY LANDSCAPE: The de-identification and commercialization of fitness and location data engages GDPR for EU/EEA users, particularly regarding whether de-identification meets the standard of anonymization under GDPR guidance; if data is not truly anonymous, …
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The commercial use of de-identified fitness and location data is disclosed and acknowledged as continuing even after account deletion, which means data derived from your activities may remain in commercial use after you leave the platform.
Your aggregated and de-identified workout data, including location and activity patterns, can be commercialized by Strava through Metro and research programs without paying you, and this right persists after account closure.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Strava.