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Strava uses cookies and third-party tracking technologies, including for advertising purposes, and shares data with advertising and analytics partners subject to your consent preferences.
This analysis describes what Strava's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the operational basis for Strava's use of automated tracking mechanisms to collect user behavioral data. This framing indicates that cookie-based data collection is a standard component of the service's information practices.
Strava shares data with advertising and analytics partners through cookies and tracking technologies, which may include behavioural and usage data, subject to consent preferences that vary by jurisdiction and must be actively managed by users.
How other platforms handle this
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
Third-party apps use data from Gemini consistent with their own privacy policies and terms.
The types of third parties your information may be disclosed to include: our resellers and other sales and advertising partners, retailers, advertisers, ad agencies, advertising networks and platforms, information service providers, fraud monitoring and prevention providers, and publishers.
Monitoring
Strava has changed this document before.
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"Cookies, Analytics, and Third-Party Technologies: We collect and use information through cookies and similar technologies. Please see the Cookies and Similar Tracking Technologies section below.Excerpt from Strava's Privacy Policy
REGULATORY FRAMEWORK: EU ePrivacy Directive (2002/58/EC, as implemented nationally) requires prior informed consent for non-essential cookies. GDPR Art. 6(1)(a) requires freely given, specific, informed consent for advertising cookies. CCPA/CPRA §1798.120 provides the right to opt out of sale and §1798.121 the right to opt out of sharing of personal information for cross-context behavioural advertising. FTC Act Section 5 applies to deceptive cookie consent mechanisms. The IAB TCF (Transparency and Consent Framework) is the industry standard for EU consent, and non-compliance with TCF has been the subject of major DPA enforcement (Belgian DPA IAB Europe decision, 2022).
Regulatory citations, enforcement risk, and due diligence action items.
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Provision-level monitoring, governance timelines, and regulatory mapping built from archived source documents and historical version tracking.
The provision establishes the operational basis for Strava's use of automated tracking mechanisms to collect user behavioral data. This framing indicates that cookie-based data collection is a standard component of the service's information practices.
Strava shares data with advertising and analytics partners through cookies and tracking technologies, which may include behavioural and usage data, subject to consent preferences that vary by jurisdiction and must be actively managed by users.
ConductAtlas has identified this type of provision across 294 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Strava.