Strava · Strava Privacy Policy · View original document ↗

Third-Party Advertising Data Sharing

Medium severity Uncommon · 26 of 343 platforms
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Document Record

What it is

Strava uses cookies and third-party tracking technologies, including for advertising purposes, and shares data with advertising and analytics partners subject to your consent preferences.

This analysis describes what Strava's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The provision establishes the operational basis for Strava's use of automated tracking mechanisms to collect user behavioral data. This framing indicates that cookie-based data collection is a standard component of the service's information practices.

Consumer impact (what this means for users)

Strava shares data with advertising and analytics partners through cookies and tracking technologies, which may include behavioural and usage data, subject to consent preferences that vary by jurisdiction and must be actively managed by users.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Go to Strava's privacy settings and select 'Manage Preferences' to opt out of sale and sharing of personal data for advertising. EU users should also manage cookie preferences via the cookie consent banner on the Strava website.

How other platforms handle this

Skillshare Medium

We may share your information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your information with third-party advertising p...

Notion Medium

We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...

Lyft Medium

We may share your personal information with third-party advertising partners. These companies may use information about your visits to our Services and other websites to show you relevant ads as you navigate the internet.

See all platforms with this clause type →

Monitoring

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▸ View Original Clause Language DOCUMENT RECORD
"
Cookies, Analytics, and Third-Party Technologies: We collect and use information through cookies and similar technologies. Please see the Cookies and Similar Tracking Technologies section below.

— Excerpt from Strava's Strava Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

REGULATORY FRAMEWORK: EU ePrivacy Directive (2002/58/EC, as implemented nationally) requires prior informed consent for non-essential cookies. GDPR Art. 6(1)(a) requires freely given, specific, informed consent for advertising cookies. CCPA/CPRA §1798.120 provides the right to opt out of sale and §1798.121 the right to opt out of sharing of personal information for cross-context behavioural advertising. FTC Act Section 5 applies to deceptive cookie consent mechanisms. The IAB TCF (Transparency and Consent Framework) is the industry standard for EU consent, and non-compliance with TCF has been the subject of major DPA enforcement (Belgian DPA IAB Europe decision, 2022).

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has enforcement authority over unfair or deceptive advertising data practices and adtech data sharing under FTC Act Section 5, including failure to honour opt-out requests.
    File a complaint →
  • State AG
    California CPPA and state AGs in Virginia, Colorado, and Connecticut have enforcement authority over opt-out rights for data sharing with advertising partners under their respective comprehensive privacy laws.
    File a complaint →

Applicable regulations

BIPA
Illinois, USA
CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
HIPAA
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
UK GDPR
United Kingdom
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Strava Privacy Policy
Entity
Strava
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 7, 2026
Record ID
CA-P-004929
Document ID
CA-D-00272
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
a0dee42f2c4ab44ff62ed59163cb495a9cd4b5c0dc733b68d4ce9c4b4cd0a61f
Analysis generated
May 7, 2026 14:19 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Strava
Document: Strava Privacy Policy
Record ID: CA-P-004929
Captured: 2026-05-07 14:19:58 UTC
SHA-256: a0dee42f2c4ab44f…
URL: https://conductatlas.com/platform/strava/strava-privacy-policy/third-party-advertising-data-sharing/
Accessed: June 10, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Strava's Third-Party Advertising Data Sharing clause do?

The provision establishes the operational basis for Strava's use of automated tracking mechanisms to collect user behavioral data. This framing indicates that cookie-based data collection is a standard component of the service's information practices.

How does this clause affect you?

Strava shares data with advertising and analytics partners through cookies and tracking technologies, which may include behavioural and usage data, subject to consent preferences that vary by jurisdiction and must be actively managed by users.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 26 platforms. See the full comparison.

Is ConductAtlas affiliated with Strava?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Strava.