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This page describes what the document states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability may vary by jurisdiction. Methodology
“We sometimes use AI Features and automated decision-making to analyze your personal information...But we do not use these technologies for decisions that have legal or similarly significant effects on you.”
“Depending on your privacy controls and sharing permissions, we also may use personal information such as health and Location Information for AI Features, for example, to provide you with training analysis and recommendations.”
“Activity Data can also include health data, such as heart rate, if you choose to provide it.”
“If you are 18 years or older, certain information, including your profile and your activities, is set by default to be viewable by "Everyone." "Everyone" includes Strava users and the public, including search engine results.”
“If we collect health information from these integrations (such as heart rate), we will not sell or use it for advertising or other similar purposes; we do not disclose it to third parties without your prior consent...”
“We use information to enhance the quality, reliability, and/or accuracy of our AI Features by creating, developing, training, testing, improving, and maintaining AI and ML models run by Strava or our service providers.”
Strava's Privacy Policy governs what data Strava collects about you—including your GPS location, health metrics, and activities—and how it uses and shares that data. Your profile and activities are set to public by default if you are 18 or older, meaning anyone, including search engines, can see them unless you change your settings. You can opt out of having your personal information shared for third-party targeted advertising using a link on Strava's website or a setting in the app.
This document establishes how Strava collects, uses, and shares personal information, including sensitive categories such as health data and precise location. It sets out that activity data, live location, and health information from integrations may be collected and used to deliver platform features, train AI and ML models, and generate community-level products such as the Global Heatmap. The policy restricts the commercial use of health information from integrations—prohibiting its sale or use for advertising and its disclosure to third parties without prior consent—while permitting the use of health and location data for AI features subject to users' own privacy controls. Default visibility settings for users aged 18 or older expose profiles and activities publicly, including to search engines, unless users affirmatively change those settings, and Strava reserves the right to modify the policy at any time.
As a Strava user, your activity, health, and live location data are collected and used to power features, build AI models, and create community products like the Global Heatmap. If you are 18 or older, your profile and activities are visible to the public and search engines by default—you must actively change your privacy settings if you do not want this. Strava will not sell or share health information from integrations for advertising or with third parties without your prior consent. To opt out of having your personal information shared for third-party targeted advertising, use the designated opt-out link on Strava's website or the corresponding setting in the Strava app.
Which mapped governance frameworks each document engages, tied to the specific provisions that engage them.
“Activity Data can also include health data, such as heart rate, if you choose to provide it.”
“We sometimes use AI Features and automated decision-making to analyze your personal information...But we do not use these technologies for decisions that have legal or similarly significant effects on you.”
“Depending on your privacy controls and sharing permissions, we also may use personal information such as health and Location Information for AI Features, for example, to provide you with training analysis and recommendations.”
“If you are 18 years or older, certain information, including your profile and your activities, is set by default to be viewable by "Everyone." "Everyone" includes Strava users and the public, including search engine results.”
“If we collect health information from these integrations (such as heart rate), we will not sell or use it for advertising or other similar purposes; we do not disclose it to third parties without your prior consent...”
“We use information to enhance the quality, reliability, and/or accuracy of our AI Features by creating, developing, training, testing, improving, and maintaining AI and ML models run by Strava or our service providers.”
“We also use your live location data, which you may choose to share with other users, such as when using Strava Beacon.”
“You can opt out of us sharing your personal information for third-party targeted advertising through the "Do Not Share My Personal Information" link on our website or the "Personal Information Sharing" setting in the app.”
“For our core features to function (e.g., GPS activity tracking, routes, segments), you must grant us permission through your device to track your device's precise location.”
“Strava reserves the right to modify this Policy at any time. If we make changes to this Policy, we will post the revised policy and its effective date on our website.”
“We reserve the right to review accounts and user actions to ensure compliance with our Terms, and we can suspend or terminate accounts as a result.”
“We may also use your activities to generate our Global Heatmap and other community-powered features such as Points of Interest and Start Points.”
Every distinct legal provision identified in this document. Featured provisions appear above with analysis.
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