Strava may show you personalized ads based on your personal information and may share your data with advertising partners for this purpose, though you can opt out.
This analysis describes what Strava's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Personal information shared with advertising partners for interest-based advertising can include behavioral and demographic data, and once shared with third parties the data is subject to those partners' own privacy practices.
Interpretive note: The specific categories of personal information shared with advertising partners are not enumerated, making it difficult to fully assess the scope of data flows involved in this provision.
Your personal information including activity and usage data may be shared with advertising partners to serve targeted ads on Strava; you can opt out of interest-based advertising through the Privacy Choices section of the policy or app settings.
How other platforms handle this
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
You can contact us in order to (1) update or correct your personally identifiable information, (2) change your preferences with respect to communications and other information you receive from us, or (3) delete the personally identifiable information maintained about you...
Access information about you consistent with legal requirements. In addition, you may have the right in some cases to receive or have your electronic information transferred to another party.
"We may display advertisements on our Services and those advertisements may be targeted to your interests based on your personal information. We may share your personal information with advertising partners for interest-based advertising purposes. You may opt out of interest-based advertising by visiting the advertising choices links in the Privacy Choices section.Excerpt from Strava's Privacy Policy
REGULATORY LANDSCAPE: This provision engages CCPA and CPRA, which require disclosure of third-party advertising data sharing and grant California residents the right to opt out of sale or sharing of personal information for cross-context behavioral …
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Personal information shared with advertising partners for interest-based advertising can include behavioral and demographic data, and once shared with third parties the data is subject to those partners' own privacy practices.
Your personal information including activity and usage data may be shared with advertising partners to serve targeted ads on Strava; you can opt out of interest-based advertising through the Privacy Choices section of the policy or app settings.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Strava.