Strava commits that health data collected from connected devices like Garmin or Apple Health will not be sold, used for advertising, or disclosed to third parties without your prior consent.
This analysis describes what Strava's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause restricts the permissible uses of a specific category of health data collected through third-party integrations, creating a narrower data practice framework for health information than may apply to other types of user data collected by the service.
Strava promises not to sell or use your heart rate, sleep, or HRV data from connected devices for advertising, but this data can still be used to train Strava's AI models and improve its services, which is a meaningful secondary use.
How other platforms handle this
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"If we collect health information from these integrations (such as heart rate), we will not sell or use it for advertising or other similar purposes; we do not disclose it to third parties without your prior consent; and we will only use it for the specific purposes described in this Policy.— Excerpt from Strava's Strava Privacy Policy
(1) REGULATORY FRAMEWORK: This provision directly engages CCPA/CPRA §1798.121 (sensitive personal information opt-out and limitation rights), Washington My Health MY Data Act RCW 70.370.060 (prohibition on selling consumer health data without authorization), and GDPR Art. 9(2)(a) (explicit consent for health data processing). The FTC's Health Breach Notification Rule (16 CFR Part 318) applies to health data breaches at non-HIPAA-covered health apps. The no-sale commitment, if breached, would constitute an unfair or deceptive practice under FTC Act Section 5. (2)
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This clause restricts the permissible uses of a specific category of health data collected through third-party integrations, creating a narrower data practice framework for health information than may apply to other types of user data collected by the service.
Strava promises not to sell or use your heart rate, sleep, or HRV data from connected devices for advertising, but this data can still be used to train Strava's AI models and improve its services, which is a meaningful secondary use.
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