California residents have the legal right to tell StockX to stop selling or sharing their personal information with advertising partners, and StockX provides a way to do this through its website.
This analysis describes what StockX's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This right is one of the most meaningful controls available to US consumers over how their personal data is used for advertising, and exercising it can significantly reduce cross-platform behavioral tracking.
Interpretive note: The complete verbatim CPRA opt-out language was not fully visible in the rendered document; the provision is grounded in standard CPRA compliance disclosures that would be expected given StockX's California user base and scale, as well as partial policy text visible in the document.
The updated policy authorizes StockX to share and sell personal information to a broader range of recipients than previously disclosed. Specifically, the policy now explicitly permits sharing or selling personal data, including identifiers, transaction data, and browsing behavior, to Live Sellers on the Live Shopping Platform, Sellers on the Listings Marketplace, and third-party data brokers. The prior version limited disclosures to 'sharing' with 'StockX Verified Sellers' without explicit reference to data sales or data brokers. Under the revised terms, data sale and sharing is now standard practice for analytics, advertising, and marketplace partners. The policy does not describe a consumer opt-out mechanism for this data sharing or selling.
View change record →California residents can actively opt out of having their personal information shared with advertising networks for targeted advertising, which can reduce the extent to which their StockX activity is used to profile them across other websites and apps.
How other platforms handle this
When you use them, we'll validate your request by verifying your identity (for example, by confirming that you're signed in to your Google Account).
Not be Discriminated Against by us for exercising your privacy rights.
You may contact our privacy team with any requests of disclosure, correction, or deletion of your personal information. You may also request suspension of use or suspension of sharing of your personal information with certain third parties.
"If you are a California resident, you have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising. You may submit a request to exercise your rights by visiting our privacy portal or by clicking the 'Do Not Sell or Share My Personal Information' link on our website.Excerpt from StockX's Privacy Policy
REGULATORY LANDSCAPE: This provision directly implicates the California Consumer Privacy Act as amended by the CPRA, enforced by the California Privacy Protection Agency and the California Attorney General.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This right is one of the most meaningful controls available to US consumers over how their personal data is used for advertising, and exercising it can significantly reduce cross-platform behavioral tracking.
California residents can actively opt out of having their personal information shared with advertising networks for targeted advertising, which can reduce the extent to which their StockX activity is used to profile them across other websites and apps.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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