“You have the right to opt-out of the sharing of your Personal Information for cross-context behavioral advertising or targeted advertising.”
This analysis describes what StockX's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This opt-out right gives users direct control over one of the most commercially significant uses of personal data — behavioral and targeted advertising.
The updated policy explicitly authorizes StockX to 'share or sell' personal information to data brokers and advertising partners, whereas the prior language stated only 'share.' This expands the universe of third parties who may receive identifiers, transaction data, and browsing behavior. The policy also names two new seller categories—Live Sellers on the Live Shopping Platform and Sellers on the Listings Marketplace—as recipients of personal data when users purchase from them. California residents may have the right to opt out of the sale of personal information under the California Consumer Privacy Act; EU and UK residents should review applicable data protection laws regarding transfers to data brokers.
View change record →You may opt out of StockX sharing your personal information for cross-context behavioral advertising or targeted advertising.
How other platforms handle this
You can opt out of third parties collecting your Personal Information for targeted advertising purposes in the United States by visiting the National Advertising Initiative's (NAI) opt-out page...
The CCPA provides California residents specific rights to delete their personal data that we collected from them and retained, subject to certain exceptions (the "right to delete").
Right to Non-Discrimination. You have a right to not be discriminated against for exercising rights set out in the CCPA.
"You have the right to opt-out of the sharing of your Personal Information for cross-context behavioral advertising or targeted advertising.Excerpt from StockX's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This opt-out right gives users direct control over one of the most commercially significant uses of personal data — behavioral and targeted advertising.
You may opt out of StockX sharing your personal information for cross-context behavioral advertising or targeted advertising.
ConductAtlas has identified this type of provision across 277 platforms. See the full comparison.
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