This analysis describes what Steam's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The disclosure requirement applies to any kind of consideration, including non-monetary rewards, meaning users cannot omit disclosure simply because they were not paid in cash.
Interpretive note: The excerpt contains an ellipsis after 'Steam services,' which may qualify which specific Steam services trigger the disclosure requirement. That omitted language is not captured in the canonical claim.
The updated agreement no longer explicitly discloses that Steam Wallet funds held by Japanese users will expire six months after being added, or that expiration dates can be reviewed in the Steam Wallet. The removal of this disclosure eliminates the transparency mechanism previously available to Japanese subscribers regarding fund expiration timelines and monitoring options. Japanese law may still impose expiration requirements on stored funds regardless of contractual disclosure, but the agreement no longer notifies users of this expiration mechanism.
View change record →If you use Steam services to promote or endorse a product, service, or event in exchange for any form of third-party consideration—including non-monetary rewards such as free games—you are required to clearly disclose the source of that consideration to your audience.
How other platforms handle this
prevent or detect violations of our Terms or fraud or abuse of Strava or its users; or (4) protect our operations or our property or other legal rights, including in connection with actual or potential litigation.
You will display or read out the following disclaimer when promoting, administering, or conducting a Promotion: "This is a promotion by [Your Name]. Twitch does not sponsor or endorse this promotion and is not responsible for it."
the Receiving Party shall (other than to the extent prohibited by law) provide prior written notice to the Disclosing Party and reasonably cooperate...with any efforts by the Disclosing Party to contest or limit such disclosure requirement
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"If you use Steam services...to promote or endorse a product, service or event in return for any kind of consideration from a third party (including non-monetary rewards such as free games), you must clearly indicate the source of such consideration to your audience.— Excerpt from Steam's Steam Subscriber Agreement
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The disclosure requirement applies to any kind of consideration, including non-monetary rewards, meaning users cannot omit disclosure simply because they were not paid in cash.
If you use Steam services to promote or endorse a product, service, or event in exchange for any form of third-party consideration—including non-monetary rewards such as free games—you are required to clearly disclose the source of that consideration to your audience.
ConductAtlas has identified this type of provision across 276 platforms. See the full comparison.
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