“If you use Steam services...to promote or endorse a product, service or event in return for any kind of consideration from a third party (including non-monetary rewards such as free games), you must clearly indicate the source of such consideration to your audience.”
This analysis describes what Steam's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The disclosure requirement applies to any kind of consideration, including non-monetary rewards, meaning users cannot omit disclosure simply because they were not paid in cash.
Interpretive note: The excerpt contains an ellipsis after 'Steam services,' which may qualify which specific Steam services trigger the disclosure requirement. That omitted language is not captured in the canonical claim.
If you use Steam services to promote or endorse a product, service, or event in exchange for any form of third-party consideration—including non-monetary rewards such as free games—you are required to clearly disclose the source of that consideration to your audience.
How other platforms handle this
as such disclosure may be required by the order or requirement of a court, administrative agency or other governmental body, subject to the Receiving Party providing to the Disclosing Party reasonable written notice...
We do not monitor, recognize, or honor any opt-out or do not track mechanisms, including general web browser "Do Not Track" settings and/or signals or other mechanisms that provide consumers the ability to exercise choice...
If you are a California resident and have an established business relationship with us, you can request a notice disclosing the categories of personal information we have shared with third parties, for the third parties' direct marketing purposes...
"If you use Steam services...to promote or endorse a product, service or event in return for any kind of consideration from a third party (including non-monetary rewards such as free games), you must clearly indicate the source of such consideration to your audience.Excerpt from Steam's Subscriber Agreement
Get the weekly coverage letter
Companies change their terms without announcing it. We capture governance documents, compare each new version with the last, and publish what changed, with the source text behind it. One email a week on what we found and what we could not reach.
The disclosure requirement applies to any kind of consideration, including non-monetary rewards, meaning users cannot omit disclosure simply because they were not paid in cash.
If you use Steam services to promote or endorse a product, service, or event in exchange for any form of third-party consideration—including non-monetary rewards such as free games—you are required to clearly disclose the source of that consideration to your audience.
ConductAtlas has identified this type of provision across 267 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Steam.