Starbucks and its advertising partners use cookies and tracking pixels on its website and app to monitor what you browse and click, and to serve you targeted ads based on that behavior.
This analysis describes what Starbucks's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Third-party tracking technologies place data in the hands of advertising partners who may use it independently of Starbucks, and the use of these tools for targeted advertising is one mechanism through which the sale or sharing of personal information occurs.
When you visit the Starbucks website or use the app, third-party advertising partners may place tracking technologies that monitor your behavior and use it to show you ads on other websites and platforms. You can manage cookie preferences through the Starbucks cookie consent tool on the website.
How other platforms handle this
We use cookies, web beacons, and other tracking technologies to collect information about your browsing activities on our website. We may use third-party analytics providers such as Google Analytics to help us understand how users interact with our website. We may also work with third-party advertis...
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as web hosting, email delivery, analytics, marketing, advertising, payment processing, customer support, and data enrichment services. We may share your information with ad...
There is certain information that we collect automatically from your use of our online Services and from your device(s) used to access those Services, for example by using the types of technologies discussed in the 'Online Analytics' section below. This information includes your IP address, page vie...
Monitoring
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"We and our third-party partners use cookies, web beacons, pixel tags, and similar tracking technologies on our websites and mobile applications to collect information about your browsing behavior, interactions with our content, and device characteristics. This information is used for analytics, to measure the effectiveness of our advertising, and to serve you targeted advertisements.— Excerpt from Starbucks's Starbucks Privacy Policy
(1) REGULATORY LANDSCAPE: Third-party advertising cookies and tracking pixels are a primary mechanism for cross-context behavioral advertising, which is classified as a sale or sharing of personal information under the CPRA. The FTC has issued guidance and enforcement actions regarding undisclosed tracking practices. California's CPRA and regulations from the California Privacy Protection Agency specify that businesses must disclose tracking technologies and provide opt-out mechanisms. The Digital Advertising Alliance's opt-out framework is referenced by some companies as a compliance mechanism, though it is not a substitute for statutory compliance. (2) GOVERNANCE EXPOSURE: Medium. Cookie-based advertising is industry-standard but is under increasing regulatory scrutiny. The key exposure is whether the opt-out mechanism for tracking-based advertising functions correctly and whether the consent management platform captures meaningful user choice before cookies are set. (3) JURISDICTION FLAGS: California CPRA and its implementing regulations address tracking technologies and require opt-out mechanisms including GPC signal recognition. EU and UK GDPR require prior informed consent for non-essential cookies, which is not addressed in this notice, creating potential exposure for any EU or UK user interactions with Starbucks digital properties. (4) CONTRACT AND VENDOR IMPLICATIONS: Third-party analytics and advertising vendors operating through cookies should be assessed as to whether they function as service providers or independent data controllers under CPRA. If they retain and use data independently, additional disclosure and opt-out obligations apply. (5) COMPLIANCE CONSIDERATIONS: The consent management platform should be audited to confirm cookies are not set before user consent or opt-out is captured where legally required. GPC signal recognition should be tested. The list of third-party advertising and analytics vendors should be maintained and periodically reviewed for accuracy in privacy disclosures.
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Third-party tracking technologies place data in the hands of advertising partners who may use it independently of Starbucks, and the use of these tools for targeted advertising is one mechanism through which the sale or sharing of personal information occurs.
When you visit the Starbucks website or use the app, third-party advertising partners may place tracking technologies that monitor your behavior and use it to show you ads on other websites and platforms. You can manage cookie preferences through the Starbucks cookie consent tool on the website.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Starbucks.