Square uses your payment and transaction data to improve its services, detect fraud, and develop new products, in addition to processing your payments.
Your financial transactions are used for purposes beyond just completing payments, including building Square's products and conducting analytics on your financial behavior.
Use of transaction data for product development and analytics may implicate GLBA's restrictions on use of nonpublic personal financial information, as well as CCPA/CPRA requirements for disclosure of secondary data use purposes and applicable opt-out rights.
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Square collects extensive personal and financial data, including transaction history, device identifiers, and inferred characteristics, and shares this with affiliates, service providers, and advertising partners. Your financial and behavioral data may be used for targeted advertising and cross-context behavioral profiling, which can feel intrusive and may affect what products and services you are shown. You can opt out of the sale or sharing of your personal information for targeted advertising by visiting Square's privacy preferences page or submitting a request through their privacy portal.