California residents have the right to opt out of Square selling or sharing their personal information with third parties for cross-context behavioral advertising.
This gives California users a legally enforceable right to stop their data from being used for targeted advertising, which can limit unwanted profiling.
CCPA/CPRA mandates that businesses provide a clear opt-out mechanism for sale and sharing of personal information, including for cross-context behavioral advertising; compliance teams should verify that Square's opt-out is functional, conspicuous, and honored within required timeframes.
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Square collects extensive personal and financial data, including transaction history, device identifiers, and inferred characteristics, and shares this with affiliates, service providers, and advertising partners. Your financial and behavioral data may be used for targeted advertising and cross-context behavioral profiling, which can feel intrusive and may affect what products and services you are shown. You can opt out of the sale or sharing of your personal information for targeted advertising by visiting Square's privacy preferences page or submitting a request through their privacy portal.