Snowflake collects data about how you use the platform and can use it to improve its products, but agrees not to share it in a form that identifies you.
This analysis describes what Snowflake's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The terms authorize Snowflake to collect behavioral and interaction data from all platform users for internal product development purposes, which is a permitted use that operates without requiring separate consent for each instance of use.
Interpretive note: Whether Usage Data constitutes personal data under GDPR or CCPA depends on its specific content and the aggregation method applied, which is not defined in the agreement text.
Added explicit restrictions on external disclosure of Usage Data, requiring aggregation and de-identification, while removing the clarification that Usage Data excludes Customer Data.
View full change record →The agreement authorizes collection of Usage Data describing platform interactions and its use for service operation and improvement; the protection offered is limited to a commitment that externally disclosed Usage Data will be aggregated and de-identified before disclosure.
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to request that your data be transferred to a third party (data portability)
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Further, you may take legal actions in relation to any potential breach of your rights regarding the processing of your Personal Information, as well as to lodge complaints before the competent data prot...
"Snowflake may collect and use Usage Data to operate, improve, and develop the Snowflake products and services. Snowflake will not disclose Usage Data externally unless it is aggregated and de-identified such that it does not identify Customer or its Users.Excerpt from Snowflake's Terms of Service
REGULATORY LANDSCAPE: This provision may require evaluation under GDPR Article 6 (lawful basis for processing) and Article 13/14 (transparency obligations) if Usage Data constitutes personal data in the applicable context, as well as under CCPA's …
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The terms authorize Snowflake to collect behavioral and interaction data from all platform users for internal product development purposes, which is a permitted use that operates without requiring separate consent for each instance of use.
The agreement authorizes collection of Usage Data describing platform interactions and its use for service operation and improvement; the protection offered is limited to a commitment that externally disclosed Usage Data will be aggregated and de-identified before disclosure.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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