Skillshare purchases or receives data about your likely interests and demographics from advertising and marketing data companies, and combines this third-party profile data with what it already knows about you to build a more detailed picture of who you are.
This analysis describes what Skillshare's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This practice means that Skillshare's data profile on you extends beyond what you directly provided or generated on the platform, incorporating external commercial data that you may not be aware of and cannot directly review or correct.
Skillshare may augment your personal profile with interest and demographic inferences sourced from third-party data brokers and advertising partners, which can affect the content, recommendations, and advertising you are shown without direct transparency into what those inferences are.
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"We also obtain information from other sources. These sources vary over time, but could include: online and offline data providers, from which we obtain aggregated demographic, interest-based, and online advertising related data; advertising or marketing partners from whom we receive inferences (i.e., their understanding) of your interests and preferences. We may also receive additional information such as demographic and statistical information from third parties, including business partners, marketers, researchers, analysts, and other parties that we may attribute to you based on your assignment to certain statistical groups. We use this information to supplement the information that we collect directly from you in order to derive your possible interests, provide more relevant experiences for you, and improve our products, analytics, and advertising.— Excerpt from Skillshare's Skillshare Privacy Policy
REGULATORY LANDSCAPE: This provision engages CCPA's definitions of personal information and the right to know, as inferences drawn from consumer data are explicitly included in CCPA's definition of personal information. Under GDPR, the use of external profiling data may require a valid legal basis and, if the data constitutes automated decision-making with significant effects, may implicate Article 22 rights. The FTC Act is relevant to the transparency and fairness of third-party data enrichment in advertising contexts. Enforcement authorities include the FTC, California Privacy Protection Agency, and EU/EEA data protection authorities. GOVERNANCE EXPOSURE: Medium. The policy discloses but does not enumerate the specific third-party data providers involved, noting that sources vary over time. This variability makes it difficult for compliance teams to conduct complete data mapping or vendor assessments. The attribution of statistical group inferences to individual users raises accuracy and fairness considerations under both GDPR and CCPA. JURISDICTION FLAGS: California residents have explicit CCPA rights to know about inferences collected and to request their deletion. EU/EEA users may have rights to object to processing based on legitimate interests and to access information about the source of data under GDPR Articles 13 and 14. The policy's statement that sources vary over time creates ongoing compliance monitoring obligations. CONTRACT AND VENDOR IMPLICATIONS: Legal teams should assess whether data sharing arrangements with third-party data providers constitute a sale or sharing of personal information under CCPA, triggering opt-out obligations. Data processing agreements with enrichment providers should be reviewed to confirm appropriate contractual protections and lawful transfer mechanisms for cross-border flows. COMPLIANCE CONSIDERATIONS: Compliance teams should maintain a current inventory of third-party data enrichment providers to support data subject rights fulfillment, particularly CCPA rights to know and delete. Privacy notices should be reviewed to ensure they accurately reflect all categories of data sources as required by CCPA. For GDPR compliance, a legitimate interests assessment should document the basis for combining externally sourced inference data with directly collected personal data.
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This practice means that Skillshare's data profile on you extends beyond what you directly provided or generated on the platform, incorporating external commercial data that you may not be aware of and cannot directly review or correct.
Skillshare may augment your personal profile with interest and demographic inferences sourced from third-party data brokers and advertising partners, which can affect the content, recommendations, and advertising you are shown without direct transparency into what those inferences are.
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