Shopify shares your personal data with advertising companies like Google and Meta so they can show you ads on other websites and apps, and with analytics providers to study how you use Shopify's services.
This analysis describes what Shopify's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational framework for Shopify's data sharing practices with external service providers. This data sharing arrangement enables both targeted advertising functionality and analytics measurement that Shopify uses to understand service utilization patterns.
Your personal data, including browsing and purchase history, is shared with Google, Meta, and other advertising partners, enabling cross-site behavioral advertising that follows you beyond Shopify-powered stores.
How other platforms handle this
We may share your information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your information with third-party advertising p...
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...
We permit third-party service providers to collect your information, as described here, through some of our services and we share your information with third-party service providers for business purposes as described in this policy, including but not limited to providing advertising on our services ...
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"We share personal information with third parties to help us market and advertise our services, including advertising partners such as Google and Meta. These partners may use your personal information to show you advertisements on other websites and applications. We also work with analytics providers to help us understand how our services are used.— Excerpt from Shopify's Shopify Privacy Policy
REGULATORY FRAMEWORK: This provision implicates CPRA §1798.120 (right to opt out of sharing for cross-context behavioral advertising), GDPR Article 6(1)(a) (consent) and Article 49 (international transfers where recipients are in non-adequate third countries), ePrivacy Directive (EU cookie and tracking rules), and FTC Act Section 5. Sharing with Meta and Google for advertising purposes has been a specific focus of GDPR enforcement by EU DPAs.
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The clause establishes the operational framework for Shopify's data sharing practices with external service providers. This data sharing arrangement enables both targeted advertising functionality and analytics measurement that Shopify uses to understand service utilization patterns.
Your personal data, including browsing and purchase history, is shared with Google, Meta, and other advertising partners, enabling cross-site behavioral advertising that follows you beyond Shopify-powered stores.
ConductAtlas has identified this type of provision across 1 platforms. See the full comparison.
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