Shopify shares your personal data with advertising companies like Google and Meta so they can show you ads on other websites and apps, and with analytics providers to study how you use Shopify's services.
This analysis describes what Shopify's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational framework for Shopify's data sharing practices with external service providers. This data sharing arrangement enables both targeted advertising functionality and analytics measurement that Shopify uses to understand service utilization patterns.
The updated policy changes the legal mechanism used to protect personal data when it crosses borders, but does not change where data is transferred or fundamentally alter protection levels. For EEA and Swiss users, data transfers between Shopify entities now rely on Shopify's Binding Corporate Rules (which have been approved by European data protection authorities), rather than adequacy decisions. For UK users, transfers use Standard Contractual Clauses and may rely on the adequacy decision for Canada. For transfers to third-party subprocessors, contractual commitments in the form of Standard Contractual Clauses now replace prior language referencing comparable protections. The policy states these mechanisms reflect Shopify's commitment to adequate protection, but the shift in legal instruments may have implications for how disputes or compliance issues would be evaluated under GDPR or UK data protection law.
View change record →The removal of explicit mention of named third parties (Google, Meta) and their use of personal information for advertising reduces transparency regarding Shopify's data sharing practices.
View full change record →Your personal data, including browsing and purchase history, is shared with Google, Meta, and other advertising partners, enabling cross-site behavioral advertising that follows you beyond Shopify-powered stores.
How other platforms handle this
In the event you receive Oura-branded advertising sent to you by one of our third-party partners, please review the third-party's privacy policy for more information, and contact them with regard to any opt-out requests.
Where you have provided your consent, we may share your personal information with selected third parties for their commercial or marketing use in conjunction with your relationship with FanDuel...
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
"We share personal information with third parties to help us market and advertise our services, including advertising partners such as Google and Meta. These partners may use your personal information to show you advertisements on other websites and applications. We also work with analytics providers to help us understand how our services are used.Excerpt from Shopify's Privacy Policy
REGULATORY FRAMEWORK: This provision implicates CPRA §1798.120 (right to opt out of sharing for cross-context behavioral advertising), GDPR Article 6(1)(a) (consent) and Article 49 (international transfers where recipients are in non-adequate third countries), ePrivacy Directive …
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The clause establishes the operational framework for Shopify's data sharing practices with external service providers. This data sharing arrangement enables both targeted advertising functionality and analytics measurement that Shopify uses to understand service utilization patterns.
Your personal data, including browsing and purchase history, is shared with Google, Meta, and other advertising partners, enabling cross-site behavioral advertising that follows you beyond Shopify-powered stores.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Shopify.