Shopify shares your personal data with advertising companies like Google and Meta so they can show you ads on other websites and apps, and with analytics providers to study how you use Shopify's services.
Your personal data, including browsing and purchase history, is shared with Google, Meta, and other advertising partners, enabling cross-site behavioral advertising that follows you beyond Shopify-powered stores.
How other platforms handle this
We may allow third-party advertising and marketing technologies and parties that support our advertising and marketing efforts (e.g., ad networks, ad measurement services, advertising analytics providers, remarketing providers, etc.) on our marketing websites that use cookies and similar technologie...
We receive data about you from certain advertising or marketing partners, including device identifiers such as hashed contact information. They also provide us with inferences, which are the partners' understanding of your interests and preferences. This allows us to deliver more relevant ads and ma...
Financial Partners are financial institutions, banks, and other partners such as payment method acquirers, payment intermediaries, payment aggregators, payout providers, payment method providers, payment processors, and card networks. We share Personal Data with Financial Partners as necessary to pr...
Sharing data with major ad networks like Google and Meta means your shopping behavior on Shopify can follow you across the internet in the form of targeted advertising.
REGULATORY FRAMEWORK: This provision implicates CPRA §1798.120 (right to opt out of sharing for cross-context behavioral advertising), GDPR Article 6(1)(a) (consent) and Article 49 (international transfers where recipients are in non-adequate third countries), ePrivacy Directive (EU cookie and tracking rules), and FTC Act Section 5. Sharing with Meta and Google for advertising purposes has been a specific focus of GDPR enforcement by EU DPAs.
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Your genetic data may be transferred to a new owner as a business asset. Here is what the Terms of Service actually say and what you can do right now.