“We do not "sell" your Personal Data as that term is defined under US Privacy Laws.”
The policy states that Shopify does not sell Personal Data as defined under the named US Privacy Laws, which include the CCPA, Colorado Privacy Act, Connecticut data privacy law, Utah Consumer Privacy Act, and Virginia Consumer Data Protection Act. The statement is qualified to the legal definitions of sale under those specific statutes rather than a broader general assertion.
This analysis describes what Shopify's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This commitment tracks a specific legal definition of "sell" under US Privacy Laws, meaning the scope of the protection is bounded by that definition rather than any broader ordinary meaning.
Interpretive note: The practical scope of this commitment depends on the legal definition of "sell" under US Privacy Laws, which is not elaborated in the excerpt. The claim is stated exactly as written without interpretation of that definition.
Under these terms, Shopify states it does not sell Personal Data as defined under the CCPA and other named US state privacy laws. The policy separately discloses that Personal Data is shared with advertisers and marketing vendors, which some US state privacy laws treat differently from selling depending on whether the sharing constitutes cross-context behavioral advertising.
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"We do not "sell" your Personal Data as that term is defined under US Privacy Laws.Excerpt from Shopify's Privacy Policy
(1) REGULATORY LANDSCAPE: The CCPA and its amendment (CPRA) distinguish between selling personal information and sharing it for cross-context behavioral advertising, with both activities requiring opt-out rights.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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This commitment tracks a specific legal definition of "sell" under US Privacy Laws, meaning the scope of the protection is bounded by that definition rather than any broader ordinary meaning.
Under these terms, Shopify states it does not sell Personal Data as defined under the CCPA and other named US state privacy laws. The policy separately discloses that Personal Data is shared with advertisers and marketing vendors, which some US state privacy laws treat differently from selling depending on whether the sharing constitutes cross-context behavioral advertising.
ConductAtlas has identified this type of provision across 281 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Shopify.