Shopify tracks your shopping activity across all stores built on its platform — not just the one you're visiting — and combines this data from multiple sources to build a profile used for advertising.
This analysis describes what Shopify's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes Shopify's operational authority to aggregate behavioral data across multiple merchant storefronts and integrate it with third-party information sources, enabling cross-merchant profile development and advertising targeting at scale.
Your shopping behavior at any Shopify-powered store may be combined with your activity at other Shopify stores to serve you targeted advertising, even if you have no direct relationship with Shopify itself.
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We may share this information with ad networks and other advertising partners for the purpose of cross-context behavioral advertising. We may also share this information with other trusted partners, including those that enable you to access offers or promotions by linking or connecting your Grubhub ...
We may share your personal information with our affiliates, meaning entities that control, are controlled by, or are under common control with Consensys. We also share information with service providers who assist in operating our services, subject to confidentiality obligations.
At Ledger, earning and maintaining our users' trust is a top priority. That's why we are deeply committed not only to protecting your privacy and securing your personal data, but also to being fully transparent about how we handle it.
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"When you visit a Shopify-powered store or use the Shop App, Shopify collects information about your browsing and purchasing behavior. We may combine information we collect about you from different sources, including information you provide to us, information we collect automatically, and information we receive from third parties. We use this information to provide, improve, and personalize our services, and to serve you with more relevant advertising.— Excerpt from Shopify's Shopify Privacy Policy
REGULATORY FRAMEWORK: This practice implicates GDPR Article 6(1)(f) (legitimate interests for profiling) and Article 22 (automated decision-making/profiling), requiring a Legitimate Interests Assessment; CCPA/CPRA §§1798.100 and 1798.120, which grant California consumers the right to opt out of the 'sharing' of personal information for cross-context behavioral advertising; and FTC Act Section 5, which prohibits unfair or deceptive practices including undisclosed cross-context tracking. Enforcement authorities include EU DPAs (lead: Irish DPC for EU), ICO for UK, CPPA/California AG, and FTC.
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The clause establishes Shopify's operational authority to aggregate behavioral data across multiple merchant storefronts and integrate it with third-party information sources, enabling cross-merchant profile development and advertising targeting at scale.
Your shopping behavior at any Shopify-powered store may be combined with your activity at other Shopify stores to serve you targeted advertising, even if you have no direct relationship with Shopify itself.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Shopify.