The policy discloses that SHEIN shares device identifiers, cookies, and behavioral inferences with partners, third parties, and affiliates for analytics and targeted advertising, and acknowledges that such sharing may be interpreted as a sale or sharing of personal information under applicable state privacy laws.
This analysis describes what Shein's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that device identifiers and behavioral inferences have been shared with advertising and analytics partners in a manner that may trigger opt-out rights under CCPA, CPRA, and similar state privacy statutes, and provides an opt-out mechanism via the site footer link and app settings.
Previously, Shein asked users to explicitly agree or disagree with account persistence for future logins. The updated terms remove this choice entirely. Instead of a consent decision, users now see a promotional discount offer in that location. This means users lose direct control over whether Shein maintains their login session across device visits, which affects convenience and privacy preferences around authentication persistence.
View change record →High-severity disclosure that Shein shares user identifiers and behavioral inferences for targeted advertising, which may constitute a 'sale' or 'sharing' under privacy laws like CCPA/CPRA.
View full change record →Under this clause, behavioral inferences and device identifiers collected from site and app visits may be shared with third-party advertising and analytics partners. The agreement provides an opt-out mechanism accessible through the 'Do Not Sell or Share My Personal Information' or 'Manage Cookies' link in the site footer or app settings menu.
Cross-platform context
See how other platforms handle Targeted Advertising and Sale or Sharing Disclosure and similar clauses.
Compare across platforms →"We do not sell our users' information to third parties as that term is generally understood. However, making certain identifiers available to third parties may be considered a 'sale' or 'sharing' under certain laws. When you visit our website, we may share some personal identifiers such as cookies and other tracking technologies for analytics and to personalize your experience with targeted ads as described herein. In the previous 12 months, we may have shared identifiers and inferences about you with our partners, third parties, and affiliates in such a way that, under such privacy laws, may be interpreted as 'selling' or 'sharing'.Excerpt from Shein's Terms and Conditions
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This provision establishes that device identifiers and behavioral inferences have been shared with advertising and analytics partners in a manner that may trigger opt-out rights under CCPA, CPRA, and similar state privacy statutes, and provides an opt-out mechanism via the site footer link and app settings.
Under this clause, behavioral inferences and device identifiers collected from site and app visits may be shared with third-party advertising and analytics partners. The agreement provides an opt-out mechanism accessible through the 'Do Not Sell or Share My Personal Information' or 'Manage Cookies' link in the site footer or app settings menu.
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