Provision record
Shein · Shein Terms and Conditions · View original document ↗

Lookalike Audience Creation via Hashed Email

Medium severity Explicit document language Common · 278 of 352 platforms
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This analysis describes what Shein's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Recent Activity

This document changed recently

Medium Apr 29, 2026

Previously, Shein asked users to explicitly agree or disagree with account persistence for future logins. The updated terms remove this choice entirely. Instead of a consent decision, users now see a promotional discount offer in that location. This means users lose direct control over whether Shein maintains their login session across device visits, which affects convenience and privacy preferences around authentication persistence.

View change record →

Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3333 other provisions on other platforms.

How other platforms handle this

Microsoft Medium

We do not use what you say in email, chat, video calls or voice mail, or your documents, photos or other personal files, to target advertising to you.

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

Lyft Medium

We may infer certain information from your interactions with the Lyft Platform and other personal information available to us. For example, if you frequently ride to or from airports, we may infer you are a frequent traveler.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
a list of email addresses is irreversibly encrypted through hashing and uploaded or transmitted from our site, and the hashed data is compared against the third party's own users, generating a "lookalike audience"...

Excerpt from Shein's Terms and Conditions

Applicable regulations

CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Shein Terms and Conditions
Entity
Shein
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-036863
Document ID
CA-D-00261
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
ff7d25b646312ea7b5398e6e8e4a8277e6e1be33a20bc33753eca845e5100edb
Analysis generated
July 9, 2026 04:29 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Shein
Document: Shein Terms and Conditions
Record ID: CA-P-036863
Captured: 2026-07-09 04:29:08 UTC
SHA-256: ff7d25b646312ea7…
URL: https://conductatlas.com/platform/shein/shein-terms-and-conditions/provision/CA-P-036863/lookalike-audience-creation-via-hashed-email/
Accessed: Aug. 7, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Shein's Lookalike Audience Creation via Hashed Email clause do?

The clause states: “a list of email addresses is irreversibly encrypted through hashing and uploaded or transmitted from our site, and the hashed data is compared against the third party's own users, generating a "lookalike audience"...”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 278 platforms. See the full comparison.

Is ConductAtlas affiliated with Shein?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Shein.