The policy discloses that SHEIN collects body measurement data including body shape, height, chest, waist, hip circumference, and weight, as well as behavioral inferences automatically derived from service interactions, and designates this category as used for targeted advertising.
This analysis describes what Shein's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes the collection and use of body measurement data and automatically generated behavioral inferences for targeted advertising purposes, which may engage sensitive personal information frameworks under state privacy statutes that impose heightened consent or processing restrictions on physical characteristic data.
Interpretive note: Whether body measurement data as described qualifies as sensitive personal information under CPRA or analogous state statutes requires jurisdiction-specific legal evaluation.
Previously, Shein asked users to explicitly agree or disagree with account persistence for future logins. The updated terms remove this choice entirely. Instead of a consent decision, users now see a promotional discount offer in that location. This means users lose direct control over whether Shein maintains their login session across device visits, which affects convenience and privacy preferences around authentication persistence.
View change record →New collection of sensitive biometric data (body measurements) and automated behavioral inferences derived from user interactions.
View full change record →Under this provision, body measurement data voluntarily provided for fit and size recommendations, along with behavioral inferences automatically derived from site or app interactions, are retained for the life of the account and used for targeted advertising. The agreement states this data may also be anonymized or aggregated and retained for analytic purposes.
Cross-platform context
See how other platforms handle Body Measurement and Behavioral Inference Collection and similar clauses.
Compare across platforms →"Preferences, Behavior Data, and Inferences, such as your indicated body shape, height, chest/waist/hip circumference, and weight, as well as your preferences for clothing sizes or styles, personalization Source(s) of information: Preferences are manually received directly from you, though inferences may be collected automatically based on your interaction with the Services and subsequently created by us. Purpose(s) of collection/use: All purposes listed in 'How Do We Use Your Personal Information?' section below. Used for Targeted Advertising: YesExcerpt from Shein's Terms and Conditions
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This provision authorizes the collection and use of body measurement data and automatically generated behavioral inferences for targeted advertising purposes, which may engage sensitive personal information frameworks under state privacy statutes that impose heightened consent or processing restrictions on physical characteristic data.
Under this provision, body measurement data voluntarily provided for fit and size recommendations, along with behavioral inferences automatically derived from site or app interactions, are retained for the life of the account and used for targeted advertising. The agreement states this data may also be anonymized or aggregated and retained for analytic purposes.
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