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The policy reserves the right to modify its terms and states that for material changes affecting privacy rights, SHEIN will attempt to provide advance notice via the site or other means of contact, while continued use of the services constitutes acceptance of the modified policy.
This analysis describes what Shein's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that continued use of the services following a policy modification constitutes acceptance of updated terms, and that the notice obligation for material changes is qualified by the term 'attempt,' which does not guarantee advance notice will be delivered in all circumstances.
Previously, Shein asked users to explicitly agree or disagree with account persistence for future logins. The updated terms remove this choice entirely. Instead of a consent decision, users now see a promotional discount offer in that location. This means users lose direct control over whether Shein maintains their login session across device visits, which affects convenience and privacy preferences around authentication persistence.
View change record →Under this provision, the terms under which SHEIN processes personal data may be modified, with continued use of the services treated as acceptance of updated terms. The agreement states SHEIN will attempt to provide advance notice of material changes, though the notice mechanism and delivery are not guaranteed.
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"SHEIN may change this Policy from time to time, to reflect how we process your data, and if we make changes, we will revise the effective date or last modified date at the top of this Policy. If we make changes that materially affect your privacy rights, we will attempt to provide advanced notice (including via real- or near real-time disclosures) or otherwise via the Site, or by some other means of contact so that you have a reasonable opportunity to review the changes before you continue to use the Site or the Services. If you do not agree with the modified Policy, please stop using the Services.Excerpt from Shein's Terms and Conditions
1. REGULATORY LANDSCAPE: This provision engages state privacy statute requirements for notice of material changes to privacy practices, including under the CPRA, which requires businesses to provide consumers with notice of changes to their privacy policies and their rights. The FTC's guidance on deceptive practices includes standards for adequate notice of material changes to data practices. 2. GOVERNANCE EXPOSURE: Low. The use of continued use as implied acceptance of policy changes is a standard mechanism across the industry, though state privacy statutes may require that specific changes trigger renewed consent rather than implied acceptance depending on the nature of the change. 3. JURISDICTION FLAGS: California's CPRA and Colorado's privacy statute may impose additional requirements for notice of material changes that go beyond the 'attempt to provide' standard described in this provision. EU GDPR requires renewed consent where changes to data processing require a new lawful basis. 4. CONTRACT AND VENDOR IMPLICATIONS: B2B contracts that incorporate SHEIN's privacy policy by reference should include change-of-terms notification triggers and review rights, particularly for material changes to data processing practices. 5. COMPLIANCE CONSIDERATIONS: Compliance teams should assess whether the 'attempt to provide' advance notice standard meets the notification requirements of each applicable state privacy statute, and whether any planned policy changes would require renewed consent from specific user populations rather than reliance on implied acceptance through continued use.
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This provision establishes that continued use of the services following a policy modification constitutes acceptance of updated terms, and that the notice obligation for material changes is qualified by the term 'attempt,' which does not guarantee advance notice will be delivered in all circumstances.
Under this provision, the terms under which SHEIN processes personal data may be modified, with continued use of the services treated as acceptance of updated terms. The agreement states SHEIN will attempt to provide advance notice of material changes, though the notice mechanism and delivery are not guaranteed.
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