Get the weekly research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean. No account.
Advertising partners may set targeting cookies on the Shein site that uniquely identify the user's browser and device, enabling those partners to build interest profiles and serve targeted advertisements on other websites.
This analysis describes what Shein's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision discloses third-party advertising partner access to browser and device identifiers for cross-site interest profile building. Depending on applicable jurisdiction, this data sharing arrangement may constitute a sale or sharing of personal information under the CCPA and CPRA, requiring disclosure and opt-out mechanisms.
Interpretive note: Whether the data sharing described constitutes a sale or sharing of personal information under CCPA or CPRA depends on the specific operational arrangement with advertising partners and applicable regulatory interpretation.
The updated terms removed explicit interface language confirming user agreement to the Terms & Conditions and Privacy & Cookie Policy, and removed text describing the ability to contact Shein to unsubscribe from email marketing. Under the revised interface, users no longer see these acknowledgments during registration or checkout. The underlying Privacy Policy itself was not changed according to the diff; however, the removal of consent and unsubscribe messaging from the user-facing interface may affect how clearly users understand their rights. Check your email subscription settings directly in your Shein account if you wish to manage marketing communications.
View change record →Under this clause, advertising partners may track the consumer's browser across other websites and build interest profiles using uniquely identifying device and browser data collected on Shein's site. Consumers can opt out of targeting cookies using the cookie consent preference center.
Cross-platform context
See how other platforms handle Targeting Cookies and Advertising Partner Profile Building and similar clauses.
Compare across platforms →Monitoring
Shein has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 20 platforms.
"Targeting Cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.Excerpt from Shein's Privacy Policy
1. REGULATORY LANDSCAPE: This provision engages the California Consumer Privacy Act and California Privacy Rights Act, which may classify the sharing of browser and device identifiers with advertising partners for cross-context behavioral advertising as a sale or sharing of personal information, triggering opt-out disclosure requirements. The FTC Act applies to data sharing practices that may be unfair or deceptive. For EU and UK users, the General Data Protection Regulation and the Privacy and Electronic Communications Regulations require informed consent for non-essential cookies, including targeting cookies. 2. GOVERNANCE EXPOSURE: High. The disclosure that advertising partners build cross-site interest profiles using uniquely identifying browser and device data directly engages CCPA and CPRA opt-out and disclosure requirements, and GDPR consent standards for EU users. Compliance exposure depends on whether the consent mechanism implemented satisfies applicable legal standards in each jurisdiction. 3. JURISDICTION FLAGS: California residents are entitled under CPRA to opt out of the sharing of personal information for cross-context behavioral advertising. EU and UK users must be given the opportunity to consent to non-essential cookies prior to placement. Illinois BIPA may be engaged if device identifiers are treated as biometric identifiers, though this is a less certain application. 4. CONTRACT AND VENDOR IMPLICATIONS: The involvement of advertising partner companies as third-party cookie setters creates vendor assessment obligations. Compliance teams should evaluate whether data processing agreements are in place with each advertising partner and whether those agreements satisfy applicable data protection requirements. 5. COMPLIANCE CONSIDERATIONS: Legal teams should audit whether the cookie consent mechanism satisfies opt-in or opt-out requirements in each applicable jurisdiction, whether the list of advertising partners is disclosed and current, and whether the consent records are retained in a manner that supports regulatory verification. A CCPA-compliant opt-out of sale and sharing mechanism should be confirmed to cover targeting cookie data sharing.
Regulatory citations, enforcement risk, and due diligence action items.
Provision-level monitoring, governance timelines, and regulatory mapping built from archived source documents and historical version tracking.
This provision discloses third-party advertising partner access to browser and device identifiers for cross-site interest profile building. Depending on applicable jurisdiction, this data sharing arrangement may constitute a sale or sharing of personal information under the CCPA and CPRA, requiring disclosure and opt-out mechanisms.
Under this clause, advertising partners may track the consumer's browser across other websites and build interest profiles using uniquely identifying device and browser data collected on Shein's site. Consumers can opt out of targeting cookies using the cookie consent preference center.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Shein.