Advertising partners may set targeting cookies on the Shein site that uniquely identify the user's browser and device, enabling those partners to build interest profiles and serve targeted advertisements on other websites.
This analysis describes what Shein's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision discloses third-party advertising partner access to browser and device identifiers for cross-site interest profile building. Depending on applicable jurisdiction, this data sharing arrangement may constitute a sale or sharing of personal information under the CCPA and CPRA, requiring disclosure and opt-out mechanisms.
Interpretive note: Whether the data sharing described constitutes a sale or sharing of personal information under CCPA or CPRA depends on the specific operational arrangement with advertising partners and applicable regulatory interpretation.
The updated return policy now explicitly conditions the free return offer on compliance with a Fair Use Policy. Previously, the policy stated free returns were available for the first return of 'one or multiple returnable items'; the revised language specifies 'one or more eligible items' and adds the condition that returns are 'subject to our Fair Use Policy.' The actual return-window timeframe and fee structure (free first return, 7.99 USD on subsequent returns) remain unchanged, but Shein now reserves the right to apply undisclosed Fair Use restrictions to determine return eligibility.
View change record →The updated terms removed explicit interface language confirming user agreement to the Terms & Conditions and Privacy & Cookie Policy, and removed text describing the ability to contact Shein to unsubscribe from email marketing. Under the revised interface, users no longer see these acknowledgments during registration or checkout. The underlying Privacy Policy itself was not changed according to the diff; however, the removal of consent and unsubscribe messaging from the user-facing interface may affect how clearly users understand their rights. Check your email subscription settings directly in your Shein account if you wish to manage marketing communications.
View change record →Under this clause, advertising partners may track the consumer's browser across other websites and build interest profiles using uniquely identifying device and browser data collected on Shein's site. Consumers can opt out of targeting cookies using the cookie consent preference center.
Cross-platform context
See how other platforms handle Targeting Cookies and Advertising Partner Profile Building and similar clauses.
Compare across platforms →"Targeting Cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.Excerpt from Shein's Privacy Policy
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This provision discloses third-party advertising partner access to browser and device identifiers for cross-site interest profile building. Depending on applicable jurisdiction, this data sharing arrangement may constitute a sale or sharing of personal information under the CCPA and CPRA, requiring disclosure and opt-out mechanisms.
Under this clause, advertising partners may track the consumer's browser across other websites and build interest profiles using uniquely identifying device and browser data collected on Shein's site. Consumers can opt out of targeting cookies using the cookie consent preference center.
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