Provision record
Segment · Segment Privacy Policy · View original document ↗

Aggregated de-identified data may be used for any purpose

Medium severity Explicit document language Common · 279 of 352 platforms
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This analysis describes what Segment's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Recent Activity

This document changed recently

Medium May 22, 2026

The updated policy establishes a new opt-out mechanism allowing users to decline having their data disclosed to third parties (other than service providers) or used for purposes materially different from the original collection purpose. The policy also explicitly discloses that Twilio Inc. is subject to FTC investigatory and enforcement powers, providing users with notice of the regulatory authority overseeing the company's privacy practices. You can exercise this opt-out right by contacting Segment through the mechanism specified in their privacy policy.

View change record →
Medium May 19, 2026

The updated terms establish clearer disclosure of how Segment transfers personal data internationally. Segment now explicitly certifies its compliance with the EU-U.S. Data Privacy Framework, UK Extension, and Swiss-U.S. Data Privacy Framework, and states that these DPF Principles take precedence if they conflict with other policy terms. The updated policy also adds specific rights allowing you to opt out of: (i) disclosure of your personal data to third parties other than service providers acting under Segment's instructions, or (ii) use of your personal data for purposes materially different from the original purpose or your subsequent authorization. You can exercise these rights by contacting privacy@twilio.com.

View change record →

How other platforms handle this

MyFitnessPal Medium

If we de-identify information, we will maintain and use the information in de-identified form and not attempt to re-identify the information except as required or permitted by law.

Square Medium

we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.

Google Cloud Medium

We evaluate Service Data to help us improve the performance and functionality of Cloud Services.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
We may use this data for any purpose. We commit to never attempting to re-identify this information, and we will only share it with third parties who are legally or technically bound to keep it de-identified.

Excerpt from Segment's Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Segment Privacy Policy
Entity
Segment
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-055084
Document ID
CA-D-00700
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
e37e6bb1abdf882cdf3d4b9a7ddcbcb1b521744fd46b9d3d4d5f19d611714b48
Analysis generated
July 9, 2026 09:48 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Segment
Document: Segment Privacy Policy
Record ID: CA-P-055084
Captured: 2026-07-09 09:48:26 UTC
SHA-256: e37e6bb1abdf882c…
URL: https://conductatlas.com/platform/segment/segment-privacy-policy/provision/CA-P-055084/aggregated-de-identified-data-may-be-used-for-any-purpose/
Accessed: Aug. 2, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Segment's Aggregated de-identified data may be used for any purpose clause do?

The clause states: “We may use this data for any purpose. We commit to never attempting to re-identify this information, and we will only share it with third parties who are legally or technically bound to keep it de-identified.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with Segment?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Segment.