You cannot use Runway to create fake sexual images or videos of real people without their consent, including AI-generated intimate content that uses a real person's likeness.
This analysis describes what Runway's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Non-consensual intimate imagery causes severe harm to depicted individuals and is addressed by an increasing number of state and federal statutes; this provision establishes Runway's policy alignment with legal prohibitions on AI-generated NCII.
The terms prohibit generating AI-based non-consensual intimate imagery of real individuals, which is a category of content increasingly prohibited by state law and subject to federal legislative proposals; users who generate such content may face both platform termination and independent legal liability.
How other platforms handle this
Customer will not, and will not permit any other person (including any End User) to: ... (d) attempt to reverse engineer, decompile, or otherwise attempt to discover the source code or underlying components (e.g., algorithms, weights, or systems) of the Mistral AI Products, including using the Outpu...
You may not use the Services to attempt to circumvent, disable, or otherwise interfere with safety-related features of the Services, including features that prevent or restrict the generation of certain types of content.
You may not use the Services, including any outputs, to develop, train, fine-tune, or improve any machine learning model or artificial intelligence system that competes with AI21's products or services.
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"You may not use Runway's tools to create non-consensual intimate imagery (NCII), including AI-generated sexual content depicting real individuals without their explicit consent.— Excerpt from Runway's Runway Usage Policy
REGULATORY LANDSCAPE: This provision engages state NCII statutes enacted in approximately 48 US states. The federal DEFIANCE Act (enacted 2024) creates a civil cause of action for victims of AI-generated NCII. The EU's Digital Services Act and General Data Protection Regulation engage with unauthorized processing of biometric and intimate imagery data. California's AB 602 specifically addresses AI-generated NCII. GOVERNANCE EXPOSURE: High. AI-generated NCII represents one of the most rapidly expanding areas of digital harm legislation. Platform operators who permit or fail to detect NCII generation may face civil liability under the DEFIANCE Act and state statutes, as well as regulatory scrutiny. The operational challenge of detecting AI-generated NCII before distribution is significant. JURISDICTION FLAGS: US federal law (DEFIANCE Act, 2024), California (AB 602), and approximately 48 state NCII statutes create broad geographic coverage. EU member states have implemented GDPR-based frameworks and national criminal laws addressing non-consensual intimate imagery. UK (Online Safety Act) imposes specific NCII obligations on platforms. CONTRACT AND VENDOR IMPLICATIONS: Enterprise platforms built on Runway must implement content moderation and detection protocols sufficient to prevent NCII generation. Indemnification clauses in enterprise agreements should address allocation of liability for NCII-related claims arising from user-generated content on Runway-based platforms. COMPLIANCE CONSIDERATIONS: Compliance teams should assess NCII detection and reporting capabilities in any Runway-based platform deployment. Legal teams should review obligations under the DEFIANCE Act and applicable state statutes for mandatory reporting or takedown procedures. Platforms serving EU users should assess GDPR obligations related to biometric data processing implicated by AI-generated intimate imagery.
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Non-consensual intimate imagery causes severe harm to depicted individuals and is addressed by an increasing number of state and federal statutes; this provision establishes Runway's policy alignment with legal prohibitions on AI-generated NCII.
The terms prohibit generating AI-based non-consensual intimate imagery of real individuals, which is a category of content increasingly prohibited by state law and subject to federal legislative proposals; users who generate such content may face both platform termination and independent legal liability.
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