Revolut · Revolut Privacy Policy · View original document ↗

Marketing and Profiling for Offers

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Document Record

What it is

Revolut may use your personal data to send you targeted offers and marketing communications based on your profile and usage patterns, where you have consented or where the law otherwise permits.

This analysis describes what Revolut's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Revolut uses your transaction and behavioural data to identify and send you product offers, which means your financial behaviour directly influences the commercial communications you receive.

Consumer impact (what this means for users)

Your spending patterns, account activity, and inferred financial behaviour may be used to target you with specific Revolut product offers; you can opt out of marketing communications through the app or by contacting dpo@revolut.com.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Delete Your Data
    Open the Revolut app, go to your account settings, and navigate to Privacy Preferences to manage or opt out of marketing communications and profiling for offers.

Cross-platform context

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▸ View Original Clause Language DOCUMENT RECORD
"
we use your personal data to run our services, stop fraud, make decisions about whether you're eligible to use certain products, improve our products, and send you relevant offers (where allowed).

— Excerpt from Revolut's Revolut Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

(1) REGULATORY LANDSCAPE: Direct marketing by electronic means in the UK is governed by the Privacy and Electronic Communications Regulations 2003 (PECR) in addition to UK GDPR. Consent requirements for electronic marketing depend on the channel and the existing customer relationship. Profiling for marketing purposes requires a documented lawful basis and, where consent is the basis, a compliant consent mechanism. The ICO enforces both PECR and UK GDPR in relation to marketing practices. (2) GOVERNANCE EXPOSURE: Medium. Financial services firms using transactional data for marketing profiling face heightened expectations from the ICO regarding transparency and consent quality. The RevPoints Privacy Notice referenced in the document suggests a separate rewards and loyalty-linked marketing framework, which adds complexity to the consent and preference management architecture. (3) JURISDICTION FLAGS: PECR applies across the UK. For EEA customers served by EU Revolut entities, the ePrivacy Directive equivalent applies. California residents may have rights under CCPA to opt out of certain uses of personal information for targeted advertising if any US entity is involved. (4) CONTRACT AND VENDOR IMPLICATIONS: Where third-party marketing analytics or advertising platforms receive personal data for marketing profiling, data processing agreements and, where applicable, controller-to-controller agreements must be in place. Any use of lookalike audiences or data clean rooms with advertising platforms should be assessed against UK GDPR data minimization and purpose limitation requirements. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should audit consent mechanisms for marketing communications to confirm they meet PECR and UK GDPR standards, ensure opt-out mechanisms function correctly across all channels, and confirm that the RevPoints and tailored ads frameworks are consistent with this master notice's marketing disclosures.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has jurisdiction over unfair or deceptive marketing practices and may investigate non-compliant consent or opt-out mechanisms for targeted marketing communications.
    File a complaint →

Provision details

Document information
Document
Revolut Privacy Policy
Entity
Revolut
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 9, 2026
Record ID
CA-P-007676
Document ID
CA-D-00538
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
3f454e91dd6036e21544d2d7f616cb24e6b62cdc91bd14ac3626b944cdb7ec1f
Analysis generated
May 7, 2026 09:22 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Revolut
Document: Revolut Privacy Policy
Record ID: CA-P-007676
Captured: 2026-05-07 09:22:24 UTC
SHA-256: 3f454e91dd6036e2…
URL: https://conductatlas.com/platform/revolut/revolut-privacy-policy/marketing-and-profiling-for-offers/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Low
Categories

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Frequently Asked Questions

What does Revolut's Marketing and Profiling for Offers clause do?

Revolut uses your transaction and behavioural data to identify and send you product offers, which means your financial behaviour directly influences the commercial communications you receive.

How does this clause affect you?

Your spending patterns, account activity, and inferred financial behaviour may be used to target you with specific Revolut product offers; you can opt out of marketing communications through the app or by contacting dpo@revolut.com.

Is ConductAtlas affiliated with Revolut?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Revolut.