Progressive uses IP address geolocation technology to identify the general geographic location of website visitors in order to display state- or city-specific content, and the document states that this process does not collect personal information.
This analysis describes what Progressive's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision discloses the use of IP-based geolocation for content personalization and asserts that the process does not constitute collection of personal information, though the classification of IP addresses as personal information under applicable privacy statutes varies by jurisdiction.
Interpretive note: The classification of IP addresses as non-personal information is contested under CCPA and GDPR, which may define IP addresses as personal data or personal information subject to regulatory requirements.
The agreement discloses that Progressive identifies the general geographic location of website visitors using IP address geolocation; the document states this does not constitute receipt of personal information, though applicable law in certain jurisdictions may classify IP addresses differently.
Cross-platform context
See how other platforms handle Geographic IP Identification and similar clauses.
Compare across platforms →"When you visit our Web site, you may see messages tailored to your specific state or city. We are able to identify your general geographic location using a system that recognizes and pinpoints the location of publicly routed IP addresses - the unique numbers computers use to communicate with other devices on computer networks. Though we can identify your geographic location, we do not receive your personal information. We identify your location only to provide a more tailored experience for you.Excerpt from Progressive's Terms of Use
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This provision discloses the use of IP-based geolocation for content personalization and asserts that the process does not constitute collection of personal information, though the classification of IP addresses as personal information under applicable privacy statutes varies by jurisdiction.
The agreement discloses that Progressive identifies the general geographic location of website visitors using IP address geolocation; the document states this does not constitute receipt of personal information, though applicable law in certain jurisdictions may classify IP addresses differently.
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