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Any content a user submits to Progressive, including ideas, artwork, music, logos, photos, and videos, is subject to a perpetual, irrevocable, royalty-free worldwide license granted to Progressive to use, modify, publish, or exploit at its discretion.
This analysis describes what Progressive's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision grants Progressive an unlimited license over submitted materials without time restriction, geographic limitation, or compensation obligation, covering a broad range of content categories including trademarks and music that may carry existing third-party IP rights.
The agreement requires that any submission of ideas or creative materials to Progressive automatically grants the company a permanent, worldwide, royalty-free license to use and exploit those materials in any manner at its discretion, without compensation to the submitter.
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"When you submit ideas or materials to Progressive ("Submissions"), such as for marketing, advertising, promotions, contests, products, services, devices, processes, trademarks, logos, artwork, music, photos, or videos, you grant to Progressive a perpetual, irrevocable, world-wide, royalty-free right and license to use, modify, publish, disclose, or exploit the Submission at Progressive's discretion.Excerpt from Progressive's Terms of Use
1. REGULATORY LANDSCAPE: This provision implicates copyright law under the Digital Millennium Copyright Act and general intellectual property frameworks. Where submitted materials include third-party IP, the submitter's grant of license to Progressive may exceed the submitter's actual rights, creating potential downstream infringement exposure for Progressive. The FTC Act's prohibition on unfair or deceptive practices may be relevant if users are not sufficiently informed of this license grant before submission. 2. GOVERNANCE EXPOSURE: Medium. The clause is broadly drafted to cover trademarks, logos, and music, which are categories that frequently carry third-party encumbrances. If a user submits materials containing IP owned by others, the license grant may be unenforceable as to those third-party elements, but Progressive's reliance on the grant could expose both parties to infringement claims. 3. JURISDICTION FLAGS: In the EU and EEA, the irrevocable and perpetual nature of this license may engage GDPR Article 17 considerations if submissions contain personal data, and the absence of withdrawal rights for such submissions may require evaluation under applicable data subject rights frameworks. California users may have additional considerations under the CCPA if submitted content constitutes personal information. 4. CONTRACT AND VENDOR IMPLICATIONS: B2B or agency partners submitting creative materials through the Progressive website should review whether this clause applies to their submissions and whether their own IP assignment or work-for-hire agreements are affected. The clause asserts a license that is irrevocable and royalty-free, which may conflict with independent contractor arrangements that retain IP ownership. 5. COMPLIANCE CONSIDERATIONS: Legal teams should evaluate whether the submission interface provides adequate disclosure of this license grant prior to submission, particularly for contest or promotional submissions. User consent mechanisms for this clause should be reviewed for adequacy under applicable state consumer protection statutes.
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This provision grants Progressive an unlimited license over submitted materials without time restriction, geographic limitation, or compensation obligation, covering a broad range of content categories including trademarks and music that may carry existing third-party IP rights.
The agreement requires that any submission of ideas or creative materials to Progressive automatically grants the company a permanent, worldwide, royalty-free license to use and exploit those materials in any manner at its discretion, without compensation to the submitter.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Progressive.