Pinterest infers information about your interests, preferences, and characteristics from your activity, which may include sensitive categories such as health interests, political views, or religious beliefs.
This analysis describes what Pinterest's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the operational scope of inferential data processing, defining which data sources Pinterest combines to generate predictive attributes about users. This shapes the categories of information the service generates and maintains about user profiles beyond explicitly provided data.
Inferred sensitive data is used to target you with personalized content and advertising, and this profiling occurs without you directly disclosing sensitive personal information, which limits your awareness and control. EU users have stronger protections under GDPR Article 9 for processing of sensitive categories of data.
How other platforms handle this
We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.
We may infer certain information from your interactions with the Lyft Platform and other personal information available to us. For example, if you frequently ride to or from airports, we may infer you are a frequent traveler.
we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.
"Usage data and inferences: When you're on our Services, we use your activity—such as which Pins you click on, terms you search for, boards you create, and any text that you add in a comment or description—along with other information you've provided when you first signed up and information from our partners and advertisers to make inferences about you and your preferences. For example, if you create a board about travel, we may infer you are a travel enthusiast. We may also infer other information, such as your education or professional experience.Excerpt from Pinterest's Privacy Policy
Processing of inferred sensitive personal data raises compliance concerns under GDPR Article 9 (special categories), which requires explicit consent or another qualifying condition.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
The provision establishes the operational scope of inferential data processing, defining which data sources Pinterest combines to generate predictive attributes about users. This shapes the categories of information the service generates and maintains about user profiles beyond explicitly provided data.
Inferred sensitive data is used to target you with personalized content and advertising, and this profiling occurs without you directly disclosing sensitive personal information, which limits your awareness and control. EU users have stronger protections under GDPR Article 9 for processing of sensitive categories of data.
ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Pinterest.