Pinterest infers information about your interests, preferences, and characteristics from your activity, which may include sensitive categories such as health interests, political views, or religious beliefs.
This analysis describes what Pinterest's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the operational scope of inferential data processing, defining which data sources Pinterest combines to generate predictive attributes about users. This shapes the categories of information the service generates and maintains about user profiles beyond explicitly provided data.
Inferred sensitive data is used to target you with personalized content and advertising, and this profiling occurs without you directly disclosing sensitive personal information, which limits your awareness and control. EU users have stronger protections under GDPR Article 9 for processing of sensitive categories of data.
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"Usage data and inferences: When you're on our Services, we use your activity—such as which Pins you click on, terms you search for, boards you create, and any text that you add in a comment or description—along with other information you've provided when you first signed up and information from our partners and advertisers to make inferences about you and your preferences. For example, if you create a board about travel, we may infer you are a travel enthusiast. We may also infer other information, such as your education or professional experience.— Excerpt from Pinterest's Pinterest Privacy Policy
Processing of inferred sensitive personal data raises compliance concerns under GDPR Article 9 (special categories), which requires explicit consent or another qualifying condition. Under CCPA/CPRA, 'sensitive personal information' provisions may apply, giving California consumers the right to limit the use of such inferences.
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The provision establishes the operational scope of inferential data processing, defining which data sources Pinterest combines to generate predictive attributes about users. This shapes the categories of information the service generates and maintains about user profiles beyond explicitly provided data.
Inferred sensitive data is used to target you with personalized content and advertising, and this profiling occurs without you directly disclosing sensitive personal information, which limits your awareness and control. EU users have stronger protections under GDPR Article 9 for processing of sensitive categories of data.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Pinterest.