Pinterest states that it may use your personal data, including your activity and content on the platform, to train and improve its artificial intelligence and machine learning models.
This analysis describes what Pinterest's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes the operational scope of Pinterest's machine learning development activities by authorizing use of user-generated content and behavioral data for model training without time restrictions on when content was posted. The authorization extends across Pinterest's corporate family and permits both identifiable and aggregated data use.
Your personal data may be used by Pinterest to develop AI products, potentially without your explicit consent, meaning your activity contributes to commercial AI development. This use may be difficult to limit depending on your jurisdiction.
How other platforms handle this
We collect information about you when you shop in our stores, including through store cameras, loyalty programs, payment processing systems, and other in-store technologies. This information is used to improve store operations, loss prevention, and marketing.
We target (and measure the performance of) ads to Members, Visitors and others both on and off our Services directly or through a variety of partners, using the following data, whether separately or combined: Data from advertising technologies on and off our Services, like web beacons, pixels, ad ta...
We may de-identify or aggregate your personal information so that it can no longer reasonably identify you, and use such de-identified or aggregated data for any purpose, including sharing with third parties for research, analytics, and marketing purposes, without restriction.
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"Improve the products and services of our family of companies and offer new features. For example, using information to train, develop and improve our technology such as our machine learning models, regardless of when Pins were posted. Some of this information may be aggregated or de-identified. Here are some ways in which Pinterest uses your information in order to improve its products and services, including to offer new features: As part of improving the existing search feature, Pinterest uses machine learning technology to categorise images in Pins into different body types.— Excerpt from Pinterest's Pinterest Privacy Policy
The use of personal data for AI/ML training raises compliance questions under GDPR Article 5 (purpose limitation) and CCPA, as well as emerging EU AI Act obligations. Organizations should assess whether this use is covered by original consent or requires a new legal basis.
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This clause establishes the operational scope of Pinterest's machine learning development activities by authorizing use of user-generated content and behavioral data for model training without time restrictions on when content was posted. The authorization extends across Pinterest's corporate family and permits both identifiable and aggregated data use.
Your personal data may be used by Pinterest to develop AI products, potentially without your explicit consent, meaning your activity contributes to commercial AI development. This use may be difficult to limit depending on your jurisdiction.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Pinterest.