Pinterest requires that ad landing pages do not require undisclosed actions before content is accessible, do not contain pop-up ads or automatic downloads, do not redirect users to other pages, and do not consist primarily of advertising content, and that the ad image, description, and landing page content are consistent.
This analysis describes what Pinterest Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision extends Pinterest's advertising content review to the advertiser's landing page environment, requiring compliance with quality and consistency standards at the destination URL as a condition of ad approval.
Under these terms, clicking on a Pinterest ad must lead to a landing page that is consistent with the ad content, does not require undisclosed registration actions before displaying content, and does not initiate automatic downloads or redirect users to unrelated pages.
Cross-platform context
See how other platforms handle Landing Page Quality and Consistency Requirements and similar clauses.
Compare across platforms →"We don't allow landing pages that: Require people to take an action (like signing up) before they can see certain content unless your ad makes it clear that this is required Have pop-up ads or start automatic downloads on someone's device Force people to visit another page Contain primarily advertising content (made-for-ads sites) Lead to inconsistent experiences Create a consistent experience Your ads must reflect who you are and what you're promoting, so make sure your ad image, description and landing page are consistent. Your ads can't suggest or imply that a product is available on your landing page if you don't actually offer that product.Excerpt from Pinterest Ads's Pinterest Advertising Guidelines
(1) REGULATORY LANDSCAPE: This provision interacts with FTC guidelines on deceptive advertising practices, including requirements that advertising accurately represent the consumer experience and that material conditions for accessing advertised content are clearly disclosed.
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This provision extends Pinterest's advertising content review to the advertiser's landing page environment, requiring compliance with quality and consistency standards at the destination URL as a condition of ad approval.
Under these terms, clicking on a Pinterest ad must lead to a landing page that is consistent with the ad content, does not require undisclosed registration actions before displaying content, and does not initiate automatic downloads or redirect users to unrelated pages.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Pinterest Ads.