In certain markets, advertisers in the credit, employment, and housing categories cannot use actalike audiences, age, gender, or postal code targeting, and cannot exclude protected groups, with non-compliant ads blocked from running.
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This provision aligns Pinterest's credit, employment, and housing ad targeting rules with civil rights law requirements in applicable markets, and establishes that partial compliance (targeting both prohibited and non-prohibited criteria) does not result in full ad delivery but rather exclusion of delivery on prohibited criteria.
Under these terms, advertisers in credit, employment, and housing categories in applicable markets cannot exclude or differentially target users based on age, gender, familial status, or postal code, reducing the ability to use these signals to limit ad audience reach in these legally sensitive categories.
Cross-platform context
See how other platforms handle Protected Group Targeting Restrictions for Credit, Employment, and Housing Ads and similar clauses.
Compare across platforms →"Some ad categories have additional targeting restrictions. In addition to the sensitive targeting guidelines, in certain markets ads in the following categories can't use actalike, age, gender or postal code targeting options or exclude Protected groups: Credit: Ads promoting credit products like credit cards, mortgages and loans. Employment: Ads promoting employment opportunities, including full-time jobs, part-time jobs, and work from home jobs. Housing: Ads promoting the purchase, sale, or rental of land or homes. Keep in mind that age, gender, and familial status are protected, in addition to certain groups for which Pinterest prohibits targeting generally. Ads in these categories using prohibited targeting criteria will not be allowed to run. Ads in these categories that target both prohibited and non-prohibited keywords and/or interests may be approved but will not serve on any prohibited targeting criteria.Excerpt from Pinterest Ads's Pinterest Advertising Guidelines
(1) REGULATORY LANDSCAPE: This provision engages the Fair Housing Act, the Equal Credit Opportunity Act, and the Age Discrimination in Employment Act in the US context, all of which prohibit discriminatory targeting in housing, credit, …
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This provision aligns Pinterest's credit, employment, and housing ad targeting rules with civil rights law requirements in applicable markets, and establishes that partial compliance (targeting both prohibited and non-prohibited criteria) does not result in full ad delivery but rather exclusion of delivery on prohibited criteria.
Under these terms, advertisers in credit, employment, and housing categories in applicable markets cannot exclude or differentially target users based on age, gender, familial status, or postal code, reducing the ability to use these signals to limit ad audience reach in these legally sensitive categories.
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