Advertisers who deploy the Pinterest tag or share mobile app activity data must disclose to website and app visitors that their data will be shared with third parties for online behavioral advertising and must provide opt-out pathways including Pinterest personalization settings and the AdChoices opt-out.
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This provision requires advertisers to implement specific disclosure language and opt-out mechanisms on their own properties as a condition of using Pinterest tracking tools, creating an obligation that extends beyond Pinterest's own platform into the advertiser's website and app infrastructure.
Under these terms, advertisers using the Pinterest tag or sending app activity data must notify users of third-party data sharing for behavioral advertising and must provide opt-out access through Pinterest personalization settings and the AdChoices opt-out website.
Cross-platform context
See how other platforms handle Consent and Disclosure Requirements for Pinterest Tag and App Activity Data and similar clauses.
Compare across platforms →"Anywhere you collect data used with a Pinterest ads service, you must disclose and get legally-required consent from each individual for that data collection, sharing and use. If you use the Pinterest tag or send us mobile app activity, you must tell your website and app visitors that their information will be shared with third parties for online behavioral advertising, and that they can opt out of online behavioral advertising through their Pinterest personalization settings, the AdChoices website optout.aboutads.info (if you use the Pinterest tag), or their mobile ad identifier settings (if you share app activity data with us).Excerpt from Pinterest Ads's Pinterest Advertising Guidelines
(1) REGULATORY LANDSCAPE: This provision engages GDPR consent requirements for tracking and behavioral advertising (and the EU ePrivacy Directive as applied to cookies and tracking technologies), CCPA opt-out rights for the sale and sharing of …
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This provision requires advertisers to implement specific disclosure language and opt-out mechanisms on their own properties as a condition of using Pinterest tracking tools, creating an obligation that extends beyond Pinterest's own platform into the advertiser's website and app infrastructure.
Under these terms, advertisers using the Pinterest tag or sending app activity data must notify users of third-party data sharing for behavioral advertising and must provide opt-out access through Pinterest personalization settings and the AdChoices opt-out website.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Pinterest Ads.