Advertisers using Pinterest lead ads must have a legitimate business purpose for each data field collected, must apply data minimization principles, and are prohibited from requesting sensitive personal data categories including health information, financial account details, government identifiers, immigration status, and military status.
This analysis describes what Pinterest Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision codifies GDPR-aligned data minimization requirements at the advertiser level for lead ad data collection on Pinterest, and extends the prohibited data list to categories including immigration status, military status, and government-issued identifiers that go beyond the standard GDPR Article 9 special categories.
This provision establishes that Pinterest lead ads cannot request sensitive personal data including health information, financial account numbers, government identifiers, passwords, or immigration status, and that data collection must be limited to what is directly necessary for a specified business purpose.
Cross-platform context
See how other platforms handle Lead Ad Data Minimization and Sensitive Category Prohibition and similar clauses.
Compare across platforms →"Advertisers must have a legitimate business reason for collecting personal data from Pinners in a lead ad and must respect the data minimization principle (i.e. limit the collection of personal data to what is directly relevant and necessary to accomplish a specified purpose). Advertisers must not ask via a lead ad for the following information: Sensitive health or medical condition, including related to genetics, fertility or pregnancy Race, color or ethnic origin Personal hardship, including financial, physical and emotional hardship Religious or philosophical beliefs or affiliation Sexual behavior or orientation Alleged or actual commission of a crime Trade union membership or affiliation Political affiliation or opinions Pinners under 18 years old Precise geolocation (e.g. GPS) Account numbers, including frequent flyer numbers, loyalty card numbers, cable or telephone account numbers Financial information, including bank account numbers, bank routing number, credit or debit card numbers, tax number, credit score, bankruptcy status, income, net worth or how much debt someone has Government-issue identifiers, including social security numbers, passport numbers, driver license's numbers or state identification cards Insurance information, including current insurance policy numbers or other details about a person's insurance Usernames and passwords Citizen or immigration status Marital status Relationship status Military statusExcerpt from Pinterest Ads's Pinterest Advertising Guidelines
(1) REGULATORY LANDSCAPE: This provision engages GDPR Article 5(1)(c) data minimization, Article 9 special category data prohibitions, and the principle of purpose limitation.
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This provision codifies GDPR-aligned data minimization requirements at the advertiser level for lead ad data collection on Pinterest, and extends the prohibited data list to categories including immigration status, military status, and government-issued identifiers that go beyond the standard GDPR Article 9 special categories.
This provision establishes that Pinterest lead ads cannot request sensitive personal data including health information, financial account numbers, government identifiers, passwords, or immigration status, and that data collection must be limited to what is directly necessary for a specified business purpose.
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