Pinterest prohibits all advertising related to political candidates, parties, political action committees, political issues intended to influence elections, referendums, ballot initiatives, legislative or regulatory outcomes, and merchandise associated with political candidates or parties.
This analysis describes what Pinterest Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a categorical prohibition on political campaign advertising across all formats and markets, including fundraising, issue advocacy, and election-related merchandise, which removes a category of advertising revenue and narrows the platform's use for political communication.
Under these terms, political campaign organizations, parties, and advocacy groups cannot purchase promoted content on Pinterest, and users will not encounter paid political campaign advertising on the platform.
Cross-platform context
See how other platforms handle Political Advertising Prohibition and similar clauses.
Compare across platforms →"Political campaigning We don't allow advertising for: The election or defeat of political candidates running for public office, including fundraising for political candidates or parties Political parties or action committees Political issues with the intent to influence an election, including ads designed or likely to influence voting behavior within the EU Legislation, including referendums or ballot initiatives and ads designed or likely to influence the outcome of a referendum or a legislative or regulatory process Merchandise related to political candidates, parties, or electionsExcerpt from Pinterest Ads's Pinterest Advertising Guidelines
(1) REGULATORY LANDSCAPE: This provision interacts with FEC regulations governing political advertising disclosures and expenditure reporting in the US, and with EU regulations on political advertising transparency, including the proposed EU Political Advertising Regulation.
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This provision establishes a categorical prohibition on political campaign advertising across all formats and markets, including fundraising, issue advocacy, and election-related merchandise, which removes a category of advertising revenue and narrows the platform's use for political communication.
Under these terms, political campaign organizations, parties, and advocacy groups cannot purchase promoted content on Pinterest, and users will not encounter paid political campaign advertising on the platform.
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