This analysis describes what Pinterest Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause categorically bars age-based targeting of minors, meaning advertisers must ensure their targeting configurations exclude users under 18.
Advertisers are prohibited from directing any ad targeting at Pinterest users who are under 18 years old.
How other platforms handle this
If you are located in the European Union, we will not send promotional emails without your consent.
Creator events are only available if you are 13 or older.
If you are under 18 or not of legal age, you must have your parent or legal guardian's permission if you want to use the Services.
"you can't target ads to Pinners under 18 years oldExcerpt from Pinterest Ads's Pinterest Advertising Guidelines
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This clause categorically bars age-based targeting of minors, meaning advertisers must ensure their targeting configurations exclude users under 18.
Advertisers are prohibited from directing any ad targeting at Pinterest users who are under 18 years old.
ConductAtlas has identified this type of provision across 147 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Pinterest Ads.