Advertisers who receive Pinterest campaign data linked to unique identifiers such as mobile device IDs may only use that data to measure Pinterest campaigns and must delete it within six months of receipt.
This analysis describes what Pinterest Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision imposes a specific contractual data retention limit of six months on unique-identifier-linked campaign data and restricts its use to campaign measurement only, requiring advertisers to implement retention schedules and use-limitation controls for this data category.
This provision establishes that advertiser-received data linking campaign activity to individual device identifiers cannot be used for marketing or profiling purposes and must be deleted within six months, limiting the duration and scope of data retention associated with Pinterest ad interactions.
Cross-platform context
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Compare across platforms →"If you receive any data from Pinterest tied to a unique identifier (e.g., campaign reporting data linked to a mobile device ID) then you can't use it to market products or services, or for any purpose besides measuring Pinterest campaigns, and you must delete it no later than 6 months after receiving it.Excerpt from Pinterest Ads's Pinterest Advertising Guidelines
(1) REGULATORY LANDSCAPE: This provision engages GDPR data minimization and storage limitation principles (Articles 5(1)(c) and 5(1)(e)), which require personal data to be kept no longer than necessary for its specified purpose.
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This provision imposes a specific contractual data retention limit of six months on unique-identifier-linked campaign data and restricts its use to campaign measurement only, requiring advertisers to implement retention schedules and use-limitation controls for this data category.
This provision establishes that advertiser-received data linking campaign activity to individual device identifiers cannot be used for marketing or profiling purposes and must be deleted within six months, limiting the duration and scope of data retention associated with Pinterest ad interactions.
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