Pinterest permits advertising for registered and licensed cryptocurrency exchanges and wallet products only, subject to pre-approval by Pinterest, and prohibits ads that promise financial returns, predict cryptocurrency prices, or use excessive promotional language.
This analysis describes what Pinterest Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision requires cryptocurrency advertisers to obtain pre-approval from Pinterest and to be registered or licensed in all applicable jurisdictions, creating a gatekeeping function that limits platform access to regulated entities in this category.
Under these terms, only pre-approved, registered, and licensed cryptocurrency exchange and wallet advertisers may run ads on Pinterest, and those ads cannot promise financial returns or predict cryptocurrency prices, limiting the promotional claims available to cryptocurrency advertisers.
Cross-platform context
See how other platforms handle Cryptocurrency Advertising Restrictions and Pre-Approval Requirement and similar clauses.
Compare across platforms →"Centralized cryptocurrency or digital asset exchanges that are properly registered and/or licensed and compliant where legally required in all applicable jurisdictions. Self-hosted and hosted cryptocurrency wallets and storage products and services that are properly registered and/or licensed and compliant where legally required in all applicable jurisdictions. Ads for permitted products or services may not promise financial returns, predict the future value or prices of cryptocurrencies, or use excessive "puffery" to convince people to purchase or use a product or service. Ads for permitted products or services may offer minimal reasonable financial incentives (e.g. get $25 in bitcoin when you sign up!) Advertisers must be pre-approved by Pinterest.Excerpt from Pinterest Ads's Pinterest Advertising Guidelines
(1) REGULATORY LANDSCAPE: This provision interacts with SEC regulations governing securities offerings and investment product advertising where cryptocurrency products may constitute securities, FinCEN registration requirements for money services businesses operating cryptocurrency exchanges, and FTC Act …
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This provision requires cryptocurrency advertisers to obtain pre-approval from Pinterest and to be registered or licensed in all applicable jurisdictions, creating a gatekeeping function that limits platform access to regulated entities in this category.
Under these terms, only pre-approved, registered, and licensed cryptocurrency exchange and wallet advertisers may run ads on Pinterest, and those ads cannot promise financial returns or predict cryptocurrency prices, limiting the promotional claims available to cryptocurrency advertisers.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Pinterest Ads.