This provision requires Perplexity to maintain technical and organizational security measures proportionate to the risk of processing, and to notify customers without undue delay upon discovering a personal data breach involving customer personal data.
This analysis describes what Perplexity AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes Perplexity's security obligations under GDPR Article 32 and its breach notification obligation under GDPR Article 33; the 'without undue delay' standard for processor-to-controller notification is intended to enable the controller to meet its own 72-hour supervisory authority reporting obligation.
Interpretive note: The specific security measures schedule or annex and any defined maximum breach notification period were not fully recoverable from the rendered HTML document.
Under this clause, enterprise customers receive breach notifications from Perplexity on a timeline intended to support the customer's own GDPR Article 33 obligation to notify the relevant supervisory authority within 72 hours of becoming aware of a breach involving personal data.
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"Perplexity shall implement and maintain appropriate technical and organizational measures to protect Personal Data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. Perplexity shall notify Controller without undue delay after becoming aware of a Personal Data Breach affecting Customer Personal Data.— Excerpt from Perplexity AI's Perplexity Data Processing Addendum
REGULATORY LANDSCAPE: This provision engages GDPR Articles 32 and 33, which require appropriate security measures and breach notification within 72 hours to supervisory authorities. The processor-to-controller notification obligation must be fulfilled in time to allow the controller to meet its own regulatory deadline. EU supervisory authorities and the UK ICO are the primary enforcement bodies. GOVERNANCE EXPOSURE: Medium. The 'without undue delay' notification standard is not a fixed timeline and may create uncertainty about Perplexity's internal investigation period before notifying customers. Customers should assess whether the DPA specifies a maximum notification period (such as 48 hours) to ensure adequate lead time for their own reporting obligations. JURISDICTION FLAGS: EU/EEA and UK jurisdictions require 72-hour supervisory authority notification; US state breach notification laws (including California, New York, and others) impose separate timelines and notification content requirements that customers must also satisfy using information provided by Perplexity. CONTRACT AND VENDOR IMPLICATIONS: Procurement teams should verify that Perplexity's breach notification includes sufficient detail to satisfy GDPR Article 33(3) reporting requirements, including the nature of the breach, categories and approximate number of data subjects affected, and likely consequences. COMPLIANCE CONSIDERATIONS: Incident response plans should incorporate Perplexity as a processor requiring timely notification; legal teams should confirm the designated breach notification contact and test the notification procedure as part of vendor oversight.
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This clause establishes Perplexity's security obligations under GDPR Article 32 and its breach notification obligation under GDPR Article 33; the 'without undue delay' standard for processor-to-controller notification is intended to enable the controller to meet its own 72-hour supervisory authority reporting obligation.
Under this clause, enterprise customers receive breach notifications from Perplexity on a timeline intended to support the customer's own GDPR Article 33 obligation to notify the relevant supervisory authority within 72 hours of becoming aware of a breach involving personal data.
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