This provision requires Perplexity to either return or delete all customer personal data upon termination of the agreement, subject to any applicable legal retention requirements, at the customer's election.
This analysis describes what Perplexity AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause implements the GDPR Article 28(3)(g) data return and deletion requirement and is operationally significant for customers managing data lifecycle obligations and vendor offboarding procedures.
Interpretive note: The specific timeline for completion of deletion or return after termination, and whether deletion extends to sub-processor and backup systems, were not fully recoverable from the rendered HTML.
Under this clause, enterprise customers may elect to receive a return of their personal data or require its deletion from Perplexity's systems upon contract termination; any retained copies permitted by law are subject to continued confidentiality and security obligations.
How other platforms handle this
We keep information for as long as we need it to provide our products, comply with legal obligations, or for other legitimate purposes, such as to maintain safety, security, and integrity.
After your account is deleted, we keep data about interactions you've had on our service to prevent abuse, ban evaders and others in an effort to protect and ensure the safety and security of our service and our members.
At Ledger, earning and maintaining our users' trust is a top priority. That's why we are deeply committed not only to protecting your privacy and securing your personal data, but also to being fully transparent about how we handle it.
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"Upon termination or expiry of the Agreement, Perplexity shall, at the choice of the Controller, delete or return all Personal Data to the Controller and delete existing copies unless applicable law requires storage of the Personal Data.— Excerpt from Perplexity AI's Perplexity Data Processing Addendum
REGULATORY LANDSCAPE: GDPR Article 28(3)(g) requires processors to delete or return all personal data at the end of services and delete existing copies. This is a mandatory Article 28 obligation enforced by EU supervisory authorities and the UK ICO. GOVERNANCE EXPOSURE: Medium. The practical scope of deletion, particularly for data that may have been used in AI model inference, logging, or caching, requires clarification. Customers should confirm whether deletion applies to all processing environments, including backup systems and sub-processor infrastructure. JURISDICTION FLAGS: EU/EEA and UK jurisdictions require compliance with Article 28(3)(g). CCPA service provider agreements require analogous data deletion upon termination. Sector-specific retention laws (financial services, healthcare) may modify the timeline and scope of deletion obligations. CONTRACT AND VENDOR IMPLICATIONS: Procurement teams should establish a contractual offboarding timeline specifying when deletion or return will be completed after termination, request written confirmation of deletion upon completion, and assess whether deletion extends to sub-processor systems. COMPLIANCE CONSIDERATIONS: Legal teams should document the data return or deletion election at contract termination and obtain written confirmation from Perplexity as evidence of compliance with Article 28(3)(g).
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This clause implements the GDPR Article 28(3)(g) data return and deletion requirement and is operationally significant for customers managing data lifecycle obligations and vendor offboarding procedures.
Under this clause, enterprise customers may elect to receive a return of their personal data or require its deletion from Perplexity's systems upon contract termination; any retained copies permitted by law are subject to continued confidentiality and security obligations.
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