This analysis describes what Perplexity AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Business customers using Perplexity services are now governed by an updated DPA with two material operational changes. First, subprocessor disclosures have shifted from a static document attachment (Annex 2) to a live online list maintained at https://trust.perplexity.ai/subprocessors, with notifications of changes coming through in-product notification or email rather than through formal amendment. Second, certain Perplexity services (specifically Embeddings API and Perplexity Search) now operate under product-specific data postures and terms that control over the main DPA, meaning the data handling for those services may differ from the baseline agreement. Business customers should review the Trust Center list regularly and check for in-product notifications regarding subprocessor changes, as the updated terms no longer require static amendment cycles.
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When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.
to object to profiling activities based on our own legitimate interests
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
"during which Customer can object to the appointment or replacement on reasonable and documented grounds related to the confidentiality or security of Personal Data or the subcontractor's compliance with Privacy LawsExcerpt from Perplexity AI's Perplexity Data Processing Addendum
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The clause states: “during which Customer can object to the appointment or replacement on reasonable and documented grounds related to the confidentiality or security of Personal Data or the subcontractor's compliance with Privacy Laws”
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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