This analysis describes what Perplexity AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
If the data transfer were legally reclassified as a Sale or Share, it would trigger significantly different and more onerous obligations under US Privacy Laws for both parties; this clause makes the Customer responsible for avoiding that outcome.
Business customers using Perplexity services are now governed by an updated DPA with two material operational changes. First, subprocessor disclosures have shifted from a static document attachment (Annex 2) to a live online list maintained at https://trust.perplexity.ai/subprocessors, with notifications of changes coming through in-product notification or email rather than through formal amendment. Second, certain Perplexity services (specifically Embeddings API and Perplexity Search) now operate under product-specific data postures and terms that control over the main DPA, meaning the data handling for those services may differ from the baseline agreement. Business customers should review the Trust Center list regularly and check for in-product notifications regarding subprocessor changes, as the updated terms no longer require static amendment cycles.
View change record →Customers must not act in any way that would legally transform their data transfer to Perplexity AI into a Sale or Share, or undermine Perplexity AI's regulatory classification.
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Such legal bases may include: the legitimate interest of the controller or third parties; for compliance with a legal or regulatory obligation by the data controller; for the execution of a contract; for regular exercise of rights in court...
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"Customer shall not take any action that would render the provision of Personal Data to Perplexity hereunder a Sale or Share under US Privacy Laws or otherwise render Perplexity not a Service Provider or Processor under US Privacy Laws.Excerpt from Perplexity AI's Perplexity Data Processing Addendum
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If the data transfer were legally reclassified as a Sale or Share, it would trigger significantly different and more onerous obligations under US Privacy Laws for both parties; this clause makes the Customer responsible for avoiding that outcome.
Customers must not act in any way that would legally transform their data transfer to Perplexity AI into a Sale or Share, or undermine Perplexity AI's regulatory classification.
ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.
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