Perplexity can change its privacy policy at any time and considers posting the update on its website to be sufficient notice, placing the responsibility on users to check for changes.
This analysis describes what Perplexity AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Without a requirement for direct notification (such as email), users may not be aware that their data is now being collected or used in new ways unless they proactively revisit the policy page.
The updated Privacy Notice establishes more granular disclosure of data collection methods across multiple product areas. Perplexity now explicitly discloses that it collects and stores browsing history and settings in the Comet browser based on consent or legitimate interest, accesses email content through Email Assistant to analyze messages (while stating it does not train AI models on that content), and collects demographic data if users voluntarily upload it. The revised structure also clarifies that local browser data storage occurs on users' devices and that incognito mode does not fully prevent tracking by websites or Perplexity. You can review Comet privacy settings and controls as described in the updated policy.
View change record →Removal of boilerplate policy update notification language suggests either relocation to terms of service or de-prioritization of update transparency mechanisms.
View full change record →Perplexity may materially change how it handles your personal data, including query history and AI training use, and its policy treats a website update as sufficient notice, meaning you are responsible for checking for changes rather than receiving direct communication.
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If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.
to object to profiling activities based on our own legitimate interests
"We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the effective date. You are advised to review this Privacy Policy periodically for any changes.Excerpt from Perplexity AI's Privacy Policy
(1) REGULATORY LANDSCAPE: GDPR Article 13 and 14 require that data subjects be informed of any changes to processing purposes in a timely manner, and passive website updates may not satisfy this requirement for material …
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Without a requirement for direct notification (such as email), users may not be aware that their data is now being collected or used in new ways unless they proactively revisit the policy page.
Perplexity may materially change how it handles your personal data, including query history and AI training use, and its policy treats a website update as sufficient notice, meaning you are responsible for checking for changes rather than receiving direct communication.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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