Perplexity automatically collects technical data about your device, location, and how you use the service every time you visit, without you needing to enter any information.
This analysis describes what Perplexity AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Automatic collection of IP address and location data means Perplexity builds a profile of your usage patterns even if you never create an account or actively provide personal information.
The updated Privacy Notice establishes more granular disclosure of data collection methods across multiple product areas. Perplexity now explicitly discloses that it collects and stores browsing history and settings in the Comet browser based on consent or legitimate interest, accesses email content through Email Assistant to analyze messages (while stating it does not train AI models on that content), and collects demographic data if users voluntarily upload it. The revised structure also clarifies that local browser data storage occurs on users' devices and that incognito mode does not fully prevent tracking by websites or Perplexity. You can review Comet privacy settings and controls as described in the updated policy.
View change record →Removal of this detailed device collection disclosure may indicate either consolidation into another section or deliberate de-emphasis of automatic data collection practices.
View full change record →Every visit to Perplexity results in automatic collection of your IP address, approximate location, device type, browser, and usage behavior, which can be used to identify and profile users over time even without account registration.
How other platforms handle this
To stop us collecting your location information, you can update your device settings, stop using the Service, or uninstall our mobile apps.
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
"We automatically collect certain information when you visit, use, or navigate our Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information.Excerpt from Perplexity AI's Privacy Policy
(1) REGULATORY LANDSCAPE: Automatic collection of IP addresses and device identifiers constitutes processing of personal data under GDPR for EU/EEA users, requiring a lawful basis even for passive technical data collection.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Automatic collection of IP address and location data means Perplexity builds a profile of your usage patterns even if you never create an account or actively provide personal information.
Every visit to Perplexity results in automatic collection of your IP address, approximate location, device type, browser, and usage behavior, which can be used to identify and profile users over time even without account registration.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Perplexity AI.