This analysis describes what Perplexity AI's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated Privacy Notice establishes more granular disclosure of data collection methods across multiple product areas. Perplexity now explicitly discloses that it collects and stores browsing history and settings in the Comet browser based on consent or legitimate interest, accesses email content through Email Assistant to analyze messages (while stating it does not train AI models on that content), and collects demographic data if users voluntarily upload it. The revised structure also clarifies that local browser data storage occurs on users' devices and that incognito mode does not fully prevent tracking by websites or Perplexity. You can review Comet privacy settings and controls as described in the updated policy.
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Please note that if you have a legally-recognized browser-based opt out preference signal turned on via your device browser, (e.g., global privacy control) we recognize such preference in accordance with applicable law.
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.
"If there is a conflict between the GPC signal and a manual choice that you have made on our website regarding targeted advertising, we will honor your manual choice.Excerpt from Perplexity AI's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The clause states: “If there is a conflict between the GPC signal and a manual choice that you have made on our website regarding targeted advertising, we will honor your manual choice.”
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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